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Hollywood Production House Raises $220.5 Million for Chinese Studio

This announcement about another Hollywood-China deal was just posted to the Hong Kong Stock Exchange website in the past hour.

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Captain America: The First Avenger Captured with Canon EOS 5D Mark ll

captian-america_web-story_v2It was announced from Canon U.S.A. that Captain America: The First Avenger, used Canon EOS 5D Mark II Digital SLR cameras to capture many of the movie’s action shots.  Throughout the super hero action picture, the 5D Mark II was used to shoot motion sequences that were seamlessly integrated with the production’s 35mm film footage.

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Capturing 3D Storm Footage

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Choosing a profession is a decision we all have to make at some point in our adult life. For Martin Lisius, the choice was easy. He became a cinematographer and producer of programming that covers severe weather, including thunderstorms, stormy seas, blizzards and chasing the mother of all natural disasters: tornados. And after shooting these events, he sells the footage to production companies where it can be used in their film projects.

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Top 10: United States of Production

As runaway production took a toll on the U.S. in the 1990s, the country fought back by introducing its own competitive incentives. By 2010, 46 U.S. states and territories had introduced individual tax credit and rebate programs and saw an estimated $60 billion in television, movie and video production revenue. Once a year, P3 Update lists 10 states in the nation that offer the most attractive combination of tax incentives, crew base, talent pool, infrastructure, accessibility, significant production revenue and overall popularity among filmmakers.

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Capturing Footage in Capital Central

It’s been a busy year for the Capital Region’s filmmaking communities. P3 Update takes a look at the triumphs of West Virginia, Virginia and Washington, D.C. and all the incentives that lure them to this region while impacting the economy in 2011.

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B&M Lighting and Universal Studios Partner on MAC Tech LED Lighting

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B&M Lighting and Universal Studios announce a brand new lighting product, Mac Tech LED. Using specially developed LED lighting tube technology, B&M Lighting has created four product lines that use 30% to 70% less power than conventional lighting, offer consistent color temperatures at both daylight and tungsten and are lightweight for easy load-in and strike. Universal Studios Set Lighting is the exclusive rental agent.

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Fletcher Camera & Lenses’ Detroit office Welcomes Eric Arndt

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For the past two years Eric Arndt has been part of Fletcher Camera & Lenses’ Chicago and is now transitioning to Fletcher’s Michigan offices to lead the marketing efforts for that operation.

“Continuing to build our Detroit operation (opened in 2008) is a top priority for us,” says Zoe Borys, General Manager of Fletcher Camera & Lenses’ rental division. “Although the Michigan film incentive is currently being reviewed, we are committed to growing and supporting the day-to-day commercial and corporate business in Detroit.  It’s our goal to invest long-term in this market, providing the latest equipment, technology and educational resources to the area.”  

Says Arndt, “Fletcher Camera & Lenses is like family to me, and I’m proud to work with a company whose name is so well-known and respected in our industry. They’ve given me a great opportunity to nurture the active film and commercial community in Michigan – a state that I think has a very bright future in this space.”

Ardnt joins Fletcher Detroit's long-time film rental house veteran, Steven Oatley and part-timer Devin Laster in running the Michigan office. Recent inventory additions include Arri ALEXA and Sony F3 cameras with RED Epics coming soon; RedRock Micro DSLR rigs; and additional Angenieux Optimo Zoom lenses. "This office is committed to continue Fletcher's national reputation of hosting regular educational events for the crew as well as producers," explains Arndt.

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Hottest Island Locations

islands_i_fiji_sfwAn adventure in paradise” is how most cast and crew members describe the experience of filming on exotic island locations. While the turquoise waters of the Caribbean, versatile islands of Hawaii or tropical locations in the South Pacific may create a priceless picture, today’s filmmakers need more monetary incentives. P3 Update takes a look at its first group of islands that are grabbing the attention of filmmakers worldwide through a variety of incentives.

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DI Comes in All Sizes

di_company3_post-house_sfwThe digital intermediate (DI) has become an accepted part of the workflow for feature films ─ from the biggest blockbusters to smaller-budget independents. There are currently an enormous number of tools to get the job done, including software-based systems and the DI systems with the most bells and whistles. P3 Update has taken a look at some recent DI work to see the challenges that DI artists are facing and the tools they use to complete the job.

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Hollywood's First Studio Celebrates a Century of Entertainment

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The glamorous film nostalgia of the precious past is holding hands with today’s 21st- century cutting-edge technology, all contained within the walls of the iconic Sunset Gower and Sunset Bronson Studios. Their extraordinary collaboration brought to life Hollywood’s first true movie studio that has a structure like no other — it’s a genuine landmark representing a remarkable piece of history on the well-known Sunset Boulevard. In fact, as you drive by, you’ll pass the location where the first feature-length “talkie” movie was produced (The Jazz Singer).

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