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The Rocky Mountain Highs of Production

The Rocky Mountain region stretches some 3,000 miles from Canada to the United States’ southwest and crossing Idaho, Montana, Wyoming, Utah and Colorado along the way. It’s a refreshing backdrop that offers productions unique and varied scenery that can work just as well in a Land Rover commercial as in a National Geographic documentary.

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Louisiana Film Production Outranks California

More films are currently being made in Louisiana than Los Angeles. As these productions venture out of California, many are chasing the tax incentives offered by the state of Louisiana. According to a recent Fox 8 news report, Louisiana ranks third behind New York and California in total production activity, and more movies were shot in Louisiana than in Los Angeles in 2010. It was also reported that 80 percent of Louisiana’s below-the-line crews are comprised of local workers.

Click Here to see the full story at Fox8live.com.

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3ality Digital Acquires Element Technica

3ality Digital, a leading innovator of S3D production technology for the entertainment industry, has acquired Element Technica, a company long-known for its manufacturing expertise, accessories and mechanical engineering of motorized S3D camera rigs. 3ality Digital gains an in-house manufacturing and design capability and the opportunity to further expand its R&D infrastructure. The newly named 3ality Technica will provide the combined assets of both companies and product lines and will be located in 3ality Digital’s expanded headquarters in Burbank, Calif.

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Hollywood Production House Raises $220.5 Million for Chinese Studio

This announcement about another Hollywood-China deal was just posted to the Hong Kong Stock Exchange website in the past hour.

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Captain America: The First Avenger Captured with Canon EOS 5D Mark ll

captian-america_web-story_v2It was announced from Canon U.S.A. that Captain America: The First Avenger, used Canon EOS 5D Mark II Digital SLR cameras to capture many of the movie’s action shots.  Throughout the super hero action picture, the 5D Mark II was used to shoot motion sequences that were seamlessly integrated with the production’s 35mm film footage.

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Capturing 3D Storm Footage

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Choosing a profession is a decision we all have to make at some point in our adult life. For Martin Lisius, the choice was easy. He became a cinematographer and producer of programming that covers severe weather, including thunderstorms, stormy seas, blizzards and chasing the mother of all natural disasters: tornados. And after shooting these events, he sells the footage to production companies where it can be used in their film projects.

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Top 10: United States of Production

As runaway production took a toll on the U.S. in the 1990s, the country fought back by introducing its own competitive incentives. By 2010, 46 U.S. states and territories had introduced individual tax credit and rebate programs and saw an estimated $60 billion in television, movie and video production revenue. Once a year, P3 Update lists 10 states in the nation that offer the most attractive combination of tax incentives, crew base, talent pool, infrastructure, accessibility, significant production revenue and overall popularity among filmmakers.

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Capturing Footage in Capital Central

It’s been a busy year for the Capital Region’s filmmaking communities. P3 Update takes a look at the triumphs of West Virginia, Virginia and Washington, D.C. and all the incentives that lure them to this region while impacting the economy in 2011.

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B&M Lighting and Universal Studios Partner on MAC Tech LED Lighting

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B&M Lighting and Universal Studios announce a brand new lighting product, Mac Tech LED. Using specially developed LED lighting tube technology, B&M Lighting has created four product lines that use 30% to 70% less power than conventional lighting, offer consistent color temperatures at both daylight and tungsten and are lightweight for easy load-in and strike. Universal Studios Set Lighting is the exclusive rental agent.

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Fletcher Camera & Lenses’ Detroit office Welcomes Eric Arndt

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For the past two years Eric Arndt has been part of Fletcher Camera & Lenses’ Chicago and is now transitioning to Fletcher’s Michigan offices to lead the marketing efforts for that operation.

“Continuing to build our Detroit operation (opened in 2008) is a top priority for us,” says Zoe Borys, General Manager of Fletcher Camera & Lenses’ rental division. “Although the Michigan film incentive is currently being reviewed, we are committed to growing and supporting the day-to-day commercial and corporate business in Detroit.  It’s our goal to invest long-term in this market, providing the latest equipment, technology and educational resources to the area.”  

Says Arndt, “Fletcher Camera & Lenses is like family to me, and I’m proud to work with a company whose name is so well-known and respected in our industry. They’ve given me a great opportunity to nurture the active film and commercial community in Michigan – a state that I think has a very bright future in this space.”

Ardnt joins Fletcher Detroit's long-time film rental house veteran, Steven Oatley and part-timer Devin Laster in running the Michigan office. Recent inventory additions include Arri ALEXA and Sony F3 cameras with RED Epics coming soon; RedRock Micro DSLR rigs; and additional Angenieux Optimo Zoom lenses. "This office is committed to continue Fletcher's national reputation of hosting regular educational events for the crew as well as producers," explains Arndt.

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