- Category: More Top Stories
- Published on Tuesday, 14 May 2013 17:46
- Written by Gordon Meyer
Adobe recently hosted its MAX Creativity Conference at the Los Angeles Convention Center in early May. With so much of Adobe’s product line geared towards a wide variety of media professionals, the MAX Conference provided attendees with four days of ideas, inspiration, and a meeting of the best creative minds in the world. Approximately 5,000 professionals paid as much as $1,695 to attend the event which also promoted Adobe’s newest offering Creative Cloud (CC), the cloud-based successor to the company’s Creative Software Suite (CSS).
Like CCS, the CC suite contains Adobe’s most popular products, including Photoshop, Illustrator, Premiere and After Effects, but a boxed version of the suite can’t be bought in a software store — Adobe announced that CC6 is the final licensed version of the software. CC is being offered strictly on a subscription basis with discounts available to registered owners of the CC suite. Pricing will start at $19.99 per month for students and teachers and $29.99 per month (for the first year) for current users of CC3, 4, 5 or 6, after which the subscription price will rise to $49.99. Adobe will also offer a special version of CC for teams, enabling several users to access and work on the same projects simultaneously. The monthly subscription rate for the team version is $69.99 per person.
While the new CC suite is cloud based, Adobe’s SVP/GM of Digital Media David Wadhwani emphasized that, once installed, the software could be run locally with no Internet connection required. During a keynote at the MAX Conference (which can be viewed online at http://max.adobe.com/sessions/online.html along with most of the sessions presented at the event), the emphasis was on creating and building assets for a multimedia intensive website. The keynote featured new feature demonstrations for several key applications in the suite, beginning with Photoshop. And Adobe now supports the use of the Camera RAW format as a filter to do things like correcting skewed camera angles and perspectives in a non-destructive workflow. There’s also a shake-reduction algorithm to correct blurred images due to camera shaking. Adobe’s radial filter enables an artist to take an underexposed image and selectively adjust things like white balance and exposure (revealing details that the camera sensor picked up but were too dark to be seen normally). Additionally, multiple correction zones can be set up in each frame.
While Adobe didn’t show off the latest features in Premiere, there was a dramatic demonstration of some of the new bells and whistles in After Effects. A demo created and digitally attached a grill guard to the front of a moving SUV using MAXON’s Cinema 4D Light, which is now bundled with After Effects CC. And Adobe has integrated After Effects and Cinema 4D so that users can actually launch the latter program from within After Effects, so Cinema 4D will function more like an integrated tool set within After Effects than a standalone program.
For eight decades, film professionals knew that replacing an original background required the creation of a matte painting on a large sheet of glass and then double exposing the film with the matte painting and live-action footage — and the results were virtually undetectable. Today, matte work is done digitally, and one of the tools in the new After Effects now takes matte work to a new level. In the Conference demonstration, the background border was a cluster of trees and bushes against a mountain background. Using the “refine edge” technology from Photoshop, the intricately detailed border filled with tree branches were precisely traced to create a much more precise matte border, replacing the mountain background with a blue sky. Other demos during the keynote focused on website design and implementation technologies, including tools that can automatically determine the device or browser used to view a site (such as a computer, smart phone or tablet) so it can optimize the layout on the fly.
The MAX Conference also offered a number of sessions that covered techniques for creating “mind-blowing” photo effects; design tools and ideas; digital publishing; and using Adobe Flash to create animation and games. And P3 Update readers were very interested in the 18-hour sessions directly related to video production, including multiple primers on editing with Premiere; combining Premiere with other components in the CC suite (especially Photoshop); and an introduction to color correction and grading.