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Production

3ality Digital Acquires Element Technica

3ality Digital, a leading innovator of S3D production technology for the entertainment industry, has acquired Element Technica, a company long-known for its manufacturing expertise, accessories and mechanical engineering of motorized S3D camera rigs. 3ality Digital gains an in-house manufacturing and design capability and the opportunity to further expand its R&D infrastructure. The newly named 3ality Technica will provide the combined assets of both companies and product lines and will be located in 3ality Digital’s expanded headquarters in Burbank, Calif.

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Hollywood Production House Raises $220.5 Million for Chinese Studio

This announcement about another Hollywood-China deal was just posted to the Hong Kong Stock Exchange website in the past hour.

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Captain America: The First Avenger Captured with Canon EOS 5D Mark ll

captian-america_web-story_v2It was announced from Canon U.S.A. that Captain America: The First Avenger, used Canon EOS 5D Mark II Digital SLR cameras to capture many of the movie’s action shots.  Throughout the super hero action picture, the 5D Mark II was used to shoot motion sequences that were seamlessly integrated with the production’s 35mm film footage.

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Capturing 3D Storm Footage

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Choosing a profession is a decision we all have to make at some point in our adult life. For Martin Lisius, the choice was easy. He became a cinematographer and producer of programming that covers severe weather, including thunderstorms, stormy seas, blizzards and chasing the mother of all natural disasters: tornados. And after shooting these events, he sells the footage to production companies where it can be used in their film projects.

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B&M Lighting and Universal Studios Partner on MAC Tech LED Lighting

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B&M Lighting and Universal Studios announce a brand new lighting product, Mac Tech LED. Using specially developed LED lighting tube technology, B&M Lighting has created four product lines that use 30% to 70% less power than conventional lighting, offer consistent color temperatures at both daylight and tungsten and are lightweight for easy load-in and strike. Universal Studios Set Lighting is the exclusive rental agent.

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