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3DA1_VerticalAscentVertical Ascent, located in Studio City, Calif., is a production company founded by award-winning Filmmaker, Documentarian and Music Video Director Adam Friedman. He is developing and producing an original 3D TV series shot with Panasonic AG-3DA1 Full HD 3D camcorders.  The series was developed by Vertical Ascent for iN DEMAND that is expected to be distributed to U.S. cable systems and offered to consumers for free.


Marshall Electronics Introduces World’s First Camera-Top Field Monitor with HDMI Loop-Through

Marshall Electronics, a manufacturer of LCD monitors for Broadcast, Studio, Television, and Production, introduces the world’s first camera-top portable field monitor with integrated HDMI loop-through. This highlydesired feature allows the camera operator to pass-through the HDMI video input from the V-LCD70XP-HDMIPT to another monitor for a client, director, focus puller or crew/talent member to view on-location. This handy "all-in-one" solution bypasses the need for HDMI splitters, additional power sources and other requirements necessary to split the signal.
The V-LCD70XP-HDMIPT monitor includes composite and component inputs, HDMI pass-through, DSLR Ratio Adjustment, adjustable backlight and markers, HDMI Auto Color Space and Ratio detect, manual gamma adjustment, Image Flip, 1/4"-20 mounting on all sides, and a robust power switch.


New Litepanels Sola 6™ LED Fresnels Light the Super Bowl XLV

Litepanels Sola 6™ Fresnel LED lighting fixtures made their network sports main announcers booth debut at Super Bowl XLV on The Fox Sports Network coverage on Sunday. The Sola Fresnel series, from Litepanels, a Vitec Group brand, combines the advantages of LED lighting with the properties of a Fresnel lens, including light projection over long distances and precise focusing and control of the light’s output.
Litepanels_Super_Bowl_XLVFOX Sports Network has used Litepanels 1x1 fixtures in its NFL broadcast announce booths throughout the 2010 season. FOX’s Super Bowl announcers booth Sunday presented an ideal situation for deploying a pair of Sola 6™ Fresnels for the show opening announce talent shot, introducing announcers Joe Buck and Troy Aikman with the field and Cowboy Stadium crowd in the background. “We can get a greater intensity of light from the Solas, a little more volume of light toward the daylight background,” said Ben Altopp, who is in charge of FOX’s announce booth. “The Solas give us a more push, a little more kick.” Altopp worked in conjunction with Fox’s lighting designer Chuck Noble who took advantage of the Sola 6’s variable beam shaping control to light the well-known announcer team both on the main set with the stadium background, as well as a separate LED wall set.



McNeely Chooses Litepanels For The Outdoorsman Adventure Series

LP_B_McNeely_2Litepanels, a Vitec Group brand, announces that Buck McNeely has chosen Litepanels as his premiere lighting for the widely syndicated The Outdoorsman adventure series. Each week McNeely, along with a celebrity guest, bring important conservation issues to their national and international audience.

“When you move around as much as we do, you need lighting that is up to the often rugged conditions and variety of atmospheric elements you get on location,” says McNeely. “Litepanels fit the bill. They are rugged in design, have a great light intensity and brilliance and a soft light that can function as key or fill lights outdoors or indoors.

“Since I’ve started using Litepanels LED products, I’ll never go back to my hot lamp kit again!” he adds. “I’ve used the Mini and MicroPros as camera top lights in cloudy conditions for fill. I can dial the intensity up or down to make it look more natural as outdoors light. The dimming feature prevents hot or shiny spots on human skin. And at night, it spreads a nice wide area of illumination at close range that works well for lighting faces or surfaces.”


HD Camera Rentals' Michael and Bobby Mansouri on the Oscar-nominated film 127 Hours and the SI-2K

SI2KAcclaimed Director Danny Boyle's belief in the groundbreaking SI-2K is getting rewarded again with multiple Oscar nominations for 127 Hours. The SI-2K was the first digital camera to win an Academy Award when Boyle's masterpiece Slumdog Millionaire in 2008 won eight Oscars, including Best Picture, Best Director and Best Cinematography for Anthony Dod Mantle's work.

And now, with the powerhouse 127 Hours, Boyle, Dod Mantle and Enrique Chediak again have collaborated on a film that utilized the SI-2K's abilities to the fullest, this time with our help in pre-production and on the set in Utah. We were able to find solutions and innovations that took the SI-2K beyond what had been achieved in Slumdog, as 127 Hours garnered an impressive six nominations, including Best Picture!

Visit www.hdcamerarentals.com for detailed info on all of our cameras and gear. Contact us at This email address is being protected from spambots. You need JavaScript enabled to view it. or 323.737.1314. We also invite you to stop by the expanded HD Camera Rentals showroom at 4125 West Jefferson Blvd. in Los Angeles

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