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Production

Panavision Launches Primo V Lenses for Digital Cinema

Primo V group 3 mirror 4On November 18, Panavision introduced its new line of Primo V Series lenses, which are specifically designed to work with today’s high-resolution 35mm digital cameras. Primo V lenses bring the look and feel offered by Panavision’s classic Primo lenses, long an industry standard for top cinematographers. The design adaptations of Primo V lenses are specifically made to work in harmony with digital cameras, maximizing image quality while delivering Primo quality and character.

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Litepanels’ LS Traveler Trio Plus Lighting Kit

Eduardo setting up Litepanels 1 X 1 for Picture the PossibilitiesLitepanels recently announced that its 1x1 LS Traveler Trio Plus Lighting Kit was tool of choice for Marcela Villegas Castañón who used it to light Cinequest’s Picture the Possibilities (PTP), an annual program where filmmakers work with teens to create feature films for empowering global youth. These films have been produced in 10 global cities ranging from Palo Alto, Calif. to Hong Kong, China; Jakarta, Indonesia; and Phnom Penh, Cambodia.

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Cinematographers Embrace High-End Digital Cinema

SonyIt would be naïve to think that all of the hype about 4K and Ultra HD cameras at every media trade show wouldn’t have an impact on expectations, especially at the high end of the digital production food chain. “This year, many clients are asking for 4K, some because it’s popular, but others do want shelf life,” says Bobby Holbrook, a cinematographer and co-owner of Holbrook Multimedia. “But, if they don’t really need 4K, I’ll suggest 2K or even 1080p, because the data load is so much easier to manage.” But for clients who do need 4K, Holbrook is ready to deliver: “We’ve been shooting a lot of projects in 4K this year with the [RED] EPIC, the [Sony] F65 and F55.”

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Inside the Interstellar Beauty of Gravity

GravityThe new Warner Bros. film Gravity is unlike any sci-fi movie ever created. It will take audiences on an intense, wild ride with its luminous cinematography, long single takes, and strong Oscar-worthy performances. Directed by Oscar-nominee Alfonso Cuarón (Children of Men) and shot by Cinematographer Emmanuel Lubezki, ASC (Children of Men, The Tree of Life), the film features three stars: Academy Award-winners Sandra Bullock and George Clooney and unparalleled visual effects spearheaded by Visual Effects Supervisor Timothy Webber (Avatar) that show spectacular illustrations of Earth and the dark beauty of outer space. The film recently opened at the Venice International Film Festival and has been talk of the galaxy ever since.

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IBC News: AJA TruZoom Extracts ROI from 4K Cameras

aja-corvid-truzoom-mlb-networkFor live sports events, avid fans always want to get up close and personal to watch select plays. Well, AJA Video Systems has a new tool to make that dream a reality, at least for technical directors. AJA TruZoom software enables users of AJA Corvid Ultra to extract highly detailed region-of-interest (ROI) from 4K video. In the analog days, this would be the high-tech equivalent of electronically creating a picture-perfect artificial close-up by using an optical printer to enlarge select portions of the frame. 

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