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Production

Canon U.S.A. Opens Hollywood Support Center

canon2As Canon DSLR cameras become more popular in Hollywood’s entertainment industry, Canon U.S.A. has just announced the opening of a new support center to better serve its film and television production clients. The Canon Hollywood Professional Technology and Support Center, located at the historic Sunset Gower Studio lot on 6060 Sunset Boulevard in Los Angeles, will provide a local site to foster support, research, service and training for camera owners/shooters and others interested in using Canon cameras.

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Shot Lists, Blocking and Floor Plans

shotlist_blocking_clay-liford-by-allison-vIn the world of independent films, creativity is key. Every indie director and cinematographer knows that when you don’t have the budget, you better have the know-how ─ especially when it comes to shot lists, blocking and floor plans.

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Lights on Knife Fight

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In the signature scene from the upcoming film Knife Fight (starring Rob Lowe), a political campaign manager advises his candidate that in order to win, he must be willing to “bring a gun to a knife fight.” One of the key moments in this political drama takes place in an attorney’s office atop a tall office/apartment building with a falcon’s-eye view of San Francisco. For Cinematographer Steve Kazmierski, shooting this scene in a penthouse suite — while maintaining a spectacular view from its wall-to-wall picture windows — was a lot like bringing a knife to a gunfight due to all the lighting challenges.

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3-Dimensional Discoveries

Just a few years ago, 3D rigs, monitors and other production gear were few and far between and hence quite expensive to rent, let alone to buy. Moreover, much of what existed, especially in terms of 3D camera rigs, was large, heavy and fairly immobile. Today, the number and size range of rigs and integrated cameras are growing steadily as is the toolset of peripherals for improving and simplifying 3D production.

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3ality Digital Acquires Element Technica

3ality Digital, a leading innovator of S3D production technology for the entertainment industry, has acquired Element Technica, a company long-known for its manufacturing expertise, accessories and mechanical engineering of motorized S3D camera rigs. 3ality Digital gains an in-house manufacturing and design capability and the opportunity to further expand its R&D infrastructure. The newly named 3ality Technica will provide the combined assets of both companies and product lines and will be located in 3ality Digital’s expanded headquarters in Burbank, Calif.

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