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Cinematography

Panavision Launches Primo V Lenses for Digital Cinema

Primo V group 3 mirror 4On November 18, Panavision introduced its new line of Primo V Series lenses, which are specifically designed to work with today’s high-resolution 35mm digital cameras. Primo V lenses bring the look and feel offered by Panavision’s classic Primo lenses, long an industry standard for top cinematographers. The design adaptations of Primo V lenses are specifically made to work in harmony with digital cameras, maximizing image quality while delivering Primo quality and character.

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Litepanels’ LS Traveler Trio Plus Lighting Kit

Eduardo setting up Litepanels 1 X 1 for Picture the PossibilitiesLitepanels recently announced that its 1x1 LS Traveler Trio Plus Lighting Kit was tool of choice for Marcela Villegas Castañón who used it to light Cinequest’s Picture the Possibilities (PTP), an annual program where filmmakers work with teens to create feature films for empowering global youth. These films have been produced in 10 global cities ranging from Palo Alto, Calif. to Hong Kong, China; Jakarta, Indonesia; and Phnom Penh, Cambodia.

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Cinematographers Embrace High-End Digital Cinema

SonyIt would be naïve to think that all of the hype about 4K and Ultra HD cameras at every media trade show wouldn’t have an impact on expectations, especially at the high end of the digital production food chain. “This year, many clients are asking for 4K, some because it’s popular, but others do want shelf life,” says Bobby Holbrook, a cinematographer and co-owner of Holbrook Multimedia. “But, if they don’t really need 4K, I’ll suggest 2K or even 1080p, because the data load is so much easier to manage.” But for clients who do need 4K, Holbrook is ready to deliver: “We’ve been shooting a lot of projects in 4K this year with the [RED] EPIC, the [Sony] F65 and F55.”

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Sony's F5 and F55 CineAlta Cameras

f5-and-f55_smSony recently launched PMW F5 and F55 CineAlta cameras, which both record full-4K resolution and lower-resolution formats. Ubiquitous throughout NAB 2013, both models are in demand by the camera-support industry as the latest and greatest cameras to accessorize for commercials, TV production, indie features and other projects. While the F5 and F55 have been heavily marketed as twins with distinct personalities, when push comes to shove, Sony is keen to accent the superior capabilities of the F55.

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Convergent Design's Solution for Cinematographers

odyssey7__smConvergent Design introduced a solution for those cinematographers struggling to record a viable image while untangling the cables that link recorders, monitors and microphones to the camera. The new Odyssey 7 is a 7.7-inch OLED monitor that can eliminate one set of cables as it doubles as a 4K capable recorder — pretty remarkable for a package that barely weighs more than an 8-inch flatscreen field monitor. While there have certainly been high-end data recorders with built-in monitors, the Odyssey 7 has been designed with 1280 and 800 resolution; a wide RGB color range with true blacks and minimal motion blur; and an impressive contrast ratio of 3400:1. It also includes Waveform, Focus Assist (Peaking), Vectorscope, Zebras, LUT Support, Histogram and False Color.

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