- Parent Category: Cinematography
- Category: Cameras
- Published on Wednesday, 12 January 2011 19:19
- Written by Staff
VHQ, one of Southeast Asia's leading postproduction companies, recently selected Pandora's Revolution Express to anchor the company's colour correction workflow, from ingest to deliverables. Along with YoYo software, included with the Revolution Express package, VHQ now has an efficient data workflow for all file formats, crucial for the volume of work required of a modern commercials facility.
"We chose the system because we knew we were going to be getting more and more digital formats like RED and Phantom," said Billy Fong, producer and technical manager at VHQ. "We wanted a simple, streamlined way to process those file formats for postproduction and grading on our Pandora system."
Founded in 1984, VHQ is one of the region's leading media and postproduction companies, and now has facilities across Asia in Kuala Lumpur, Jakarta and Shanghai. The company has won numerous awards for groundbreaking work in film, broadcast and commercials.
In 2008, VHQ invested in a new Pandora Revolution colour corrector. Since then, the facility has seen a sharp increase in file-based projects, especially with the rise of the RED camera, so the need for data management for a wide range of file formats was clear.
In 2010 VHQ decided to ramp up their data pipeline with the Revolution Express kit. This upgrade includes the YoYo file management software and Pandora's proprietary PCI card. The PCI card is installed in the Mac Pro running YoYo and formats data for the colour corrector in real time. With the Revolution Express configuration, VHQ can now plug in a firewire drive containing RED footage, for example, and stream the material directly through the Pandora Revolution, applying colour grading straight off the disk to DPX and any number of other file formats.
"This saves VHQ an incredible amount of time that would otherwise be required to prep the material," said Adam Welsh, sales manager for Pandora/YoYotta. "The system has no ingest requirement and conforms & converts from R3D to DPX with colour in real time. On top of that, it can handle multi-format mixed timelines, including Phantom, Arri, ProRes and others. With the Revolution Express, you just get straight to work.
"We looked at a number of other options, but found they did not offer the efficiency and flexibility of the Revolution Express with integrated YoYo combination," added Fong from his office in Singapore. "We're in the process of consolidating all of our storage on a central server, and we find the Mac platform easier for mounting different drives or media. Plus, YoYo's working directory is on the same server, so we don't have to keep copying content from one drive to another, which makes it more efficient."
"The Revolution Express has become our turnaround system," explained Fong. "You could do many of these functions using various other tools and plug-ins, but it's so much more streamlined if you can do it all in one sweep. We're already using YoYo on almost every project to prepare files, add timecodes and export media."
"VHQ is one of the industry leaders in Southeast Asia," said Welsh. "We're delighted they chose to join the growing number of facilities around the globe who are rediscovering Pandora for managing their data workflows."
Pandora International Limited is a pioneer in the design and manufacture of creative colour correctors for the worldwide postproduction industry. The Revolution is Pandora's non-linear, resolution- independent, software colour corrector - the fastest on the market always working in real time regardless of resolution, number of layers or complexity of grade. Pandora has been established for over 20 years and is dedicated to creating technologies crafted from the wish list of the artist. Pandora is a privately held company based in London. For more information, visit http://www.pandora-int.com/