"This will be a place for the Hollywood production community to share experiences with their peers and help make the transition from 35mm film to digital production as seamless as possible," said Alec Shapiro, PSA senior vice president. "Here, on one stage, filmmakers and other content creators can shoot 4K pictures, process them through a 4K workflow on site at ColorWorks and view the results on a 4K projector."
Several F65 projects are already underway across the industry. The first two movies being shot with the camera are Sony Pictures' recently announced After Earth, the latest film from the production company Overbrook Entertainment and acclaimed director M. Night Shyamalan, and the Universal movie Oblivion.
Curtis Clark, ASC and chairman of the ASC Technology Committee, will play a critical role in directing the educational and training activities provided by the Center.
"The F65 is a sea change for our industry," said Clark. "We can shoot with this camera as we do with film. Since cinematographers and directors have decades of experience with shooting film, they know its capabilities and what they can expect from post finishing. With its 16-bit color and 4K spatial resolution, the F65 expands on these capabilities. This Center will help everyone become familiar with the tremendous potential of this new system and the workflow that supports it. "
In addition to the F65, the Center will offer training and education for film and television production on Sony's range of Super 35mm digital systems, including the PMW-F3 camcorder and others. To help Sony keep the DMPC relevant to the needs of the production community, an industry advisory board has been selected. Members include: Ray Feeney, AMPAS Chair of IIF (ACES) project; Michael Goi, President, American Society of Cinematographers; Tom Walsh, President, Art Directors Guild; Hawk Koch, President, Producers Guild of America; Elizabeth Daley, Dean of USC School of Cinematic Arts; Steven Poster, President, International Cinematographers Guild; Leon Silverman, President, Hollywood Post Alliance; Gary Martin, President, Production Administration, Sony Pictures; and Curtis Clark, ASC.
Sony also plans to make the DMPC available to local rental companies and resellers to conduct training for their respective customers as well as 3rd party workflow partners including: Assimilate, Avid, Blackmagic, Codex, ColorFront, FilmLight, MTI Film and YoYotta.
At the unveiling of Sony’s Digital Motion Picture Center (DMPC), from left: Alec Shapiro, president DMPC, Curtis Clark, chairman, ASC Technology Committee; Takao Yoshikawa, vice president, SGM, CCS, PSG, Sony Corporation; Spencer Stephens, Chief Technology Officer, Sony Pictures Technologies; Bill Baggelaar, SVP, Technologies, Colorworks, Sony Pictures Entertainment.