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Cameras

Filming The Hunger Games

Production - Cameras

 

pro_hungergames_stern2-by-kirkland-1Currently a huge box-office hit, The Hunger Games is a breathtaking journey to a future world where children are forced to fight for their lives. Starring Jennifer Lawrence, Josh Hutcherson, Woody Harrelson and Donald Sutherland, the film is a visual dramatization of the first novel in a best-selling trilogy written by Suzanne Collins. The dystopian story unfolds in nation of Panem (formerly the United States, Mexico and Canada) which is divided into 12 oppressed districts, while an autocratic government with absolute power resides in the futuristic metropolis of the Capitol. When the people of a13th district start a rebellion, the Capitol destroys the district and creates an annual competition to forever punish the oppressed. For this “Hunger Games” event, a lottery chooses a boy and girl (between the ages of 12 and 18) from each district to compete in a televised battle where there will be only one survivor.

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NAB 2012 Preview: New Technology for the Digital Age

Production - Cameras

Broadcasters and filmmakers are heading to Las Vegas, Nev. to have a tech-filled good time at the 2012 NAB Show. This year’s event will have extra excitement for content creators looking to capitalize on an array of new equipment with better quality at considerably reduced costs. For these visionaries, the words “lighter, portable and less expensive” are like music to the ears — and NAB will not disappoint them. The show floor is expected to be busy, filled with many new products and approximately 100,000 attendees ready to purchase the technology of the future. Here’s the first look at some of the companies slated to appear at NAB 2012.

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Cinematographers on Filmmaking and the Movement to Digital

Production - Cameras

shane_hurlbut_sfwAt last month’s Academy Awards, seven of the nine Best Picture nominees were shot on Kodak film. But as digital technology continues to advance, we should expect to see more nominees like Hugo and The Girl with the Dragon Tattoo as digital filmmaking becomes more prominent in Hollywood and across the world stage.

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The Movement to 3D

Production - Cameras

cameron_sfwWhile the last few years have seen a substantial movement toward 3D, it’s now safe to say that 3D projects are here for a long haul as it is the next wave of movie and television entertainment. Most of the television sets that are now being made will be 3D enabled while the advent of 3D theatrical viewing in multiplex theaters sprout up in record numbers — and consumers are forking out the extra cash for this entertainment. Large corporate companies, like ESPN, are also moving into 3D and consumers can now find 3D entertainment in most sports and live-event programming. “They were brave, they were smart, they are pioneers and they’ve done a really good job at it,” says Marty Shindler, CEO of The Shindler Prospective, a management consulting team for companies in entertainment and entertainment technology. Shindler promotes the 3D movement and often holds 3D sessions at trade show events, such as Digital Hollywood and the Consumer Electronics Show (CES).

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Documentary Cinematography

Production - Cameras

 

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Believe it or not, it’s been barely 15 years since high definition made its first appearance in North America, yet most of us — even production professionals — have had little hands-on experience with HD until the past five-to-seven years, the most intense stage in its evolution. Cinematographer Randall Dark caught the high-def bug 15 years ago after watching an HD demo in his native Toronto, and he hasn’t looked back since launching his high-def production company HD Vision Studios in the early ’90s. “The goal of all documentaries is to capture reality without manipulation, and HD captured it especially realistically,” says Dark.

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Capturing 3D Storm Footage

Production - Cameras

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Choosing a profession is a decision we all have to make at some point in our adult life. For Martin Lisius, the choice was easy. He became a cinematographer and producer of programming that covers severe weather, including thunderstorms, stormy seas, blizzards and chasing the mother of all natural disasters: tornados. And after shooting these events, he sells the footage to production companies where it can be used in their film projects.

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Fletcher Camera & Lenses’ Detroit office Welcomes Eric Arndt

Production - Cameras

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For the past two years Eric Arndt has been part of Fletcher Camera & Lenses’ Chicago and is now transitioning to Fletcher’s Michigan offices to lead the marketing efforts for that operation.

“Continuing to build our Detroit operation (opened in 2008) is a top priority for us,” says Zoe Borys, General Manager of Fletcher Camera & Lenses’ rental division. “Although the Michigan film incentive is currently being reviewed, we are committed to growing and supporting the day-to-day commercial and corporate business in Detroit.  It’s our goal to invest long-term in this market, providing the latest equipment, technology and educational resources to the area.”  

Says Arndt, “Fletcher Camera & Lenses is like family to me, and I’m proud to work with a company whose name is so well-known and respected in our industry. They’ve given me a great opportunity to nurture the active film and commercial community in Michigan – a state that I think has a very bright future in this space.”

Ardnt joins Fletcher Detroit's long-time film rental house veteran, Steven Oatley and part-timer Devin Laster in running the Michigan office. Recent inventory additions include Arri ALEXA and Sony F3 cameras with RED Epics coming soon; RedRock Micro DSLR rigs; and additional Angenieux Optimo Zoom lenses. "This office is committed to continue Fletcher's national reputation of hosting regular educational events for the crew as well as producers," explains Arndt.

   

From the Sidelines to the Live 3D Game

Production - Cameras

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While Avatar’s success has triggered a lemming migration into the third dimension by directors of dramatic fare, the ripples are also lapping against the bleachers of spectator sports and other live events. But while a movie can always be fixed in post, a live event is a beast of a different stripe that has, at best, a 10-second time-delay buffer. Nevertheless, ESPN’s early commitment to 3D seems to have spurred many to get off the sidelines and into the live 3D game.

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Sensor Size Is Huge but Not Everything in Choosing the Best Camera for a Project

Production - Cameras

sfw_fieldcameras_turnkeyhd_2It was just a few years ago that any list of the year’s best and hottest cameras would be topped by 3CCD 2/3-inch sensor models. But that seems like another era altogether since today “bigger is definitely better,” with 35mm-sized sensors predominating. Ironically, these large sensors are conjoined with smaller, not larger, cameras. Blame it on HDSLRs, the digital still cameras that have taken the HD production world by storm, thanks to the rapid response of the camera support industry’s impressive array of viewfinders, support rigs, audio adapters and more for operating HDSLRs smoothly and with stability, much like video cameras.

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Shooting Polar Bears on Arctic Ice, in 3D, with a Thin 2D Crew

Production - Cameras

ShootingIn3D_IMG_0201SFWWhen planning to shoot a 3D documentary on polar bears in the Canadian Arctic, Filmmaker Adam Ravetch, an Arctic wildlife doc veteran, needed a rig that was capable of vertical and horizontal configurations. He used a prototype of Element Technica’s mid-sized Pulsar 3D rig coupled with Sony P1 HD cameras. “With the Pulsar we could configure the cameras side by side, or one atop the other in the beamsplitter mode,” reports Ravetch. “This enabled us to keep our weight to a minimum while having multiple 3D shooting options, depending upon how close we were to the subject that day.”

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FUJINON LENSES DRIVE THE ALL MOBILE VIDEO 3D TRUCK

Production - Cameras

HA23x7_6BE_JPGAll Mobile Video (AMV) recently furnished its Epic 3D mobile production unit with lenses from FUJIFILM North America Corporation, Optical Devices Division for use on Sony HDC1500 Series cameras and Sony HDC-P1 cameras on 3ality Digital 3D stereoscopic rigs. The Epic 3D features six Fujinon HA23x7.6BERM HD Premier Series ENG-Style telephoto lenses and 12 Fujinon HAs18x7.6BRM Premier Series HD ENG-Style telephoto lenses. Each 3D rig on the truck includes two lenses for stereoscopic 3D production. There are six 3ality Digital 3flex 3D camera rigs on the Epic 3D truck - four TS-2 Studio Beamsplitter rigs and two TS-4 Side-by-Side rigs.

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