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Tuesday, 01 March 2011 21:16

Don Morgan ASC Chooses Schneider for TVLand Series Retired at 35

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Schneider Optics announces that Emmy-winning cinematographer Donald A. Morgan ASC has chosen Schneider’s Classic Soft filters for the new TVLand series, Retired at 35, starring George Segal and Jessica Walter.

Known for his ground breaking multi-camera cinematography, Morgan has been a Schneider fan for at least 15 years. He’s used the filters on almost every project he’s shot. “This series is set at a retirement community,” he explains.  “Almost all of our characters are over 50. Adding a quarter Classic Soft filter can barely be seen but it softens the edges, not only on our actors but also for the overall look of the show.

“This is an unusual project,” he adds. “TVLand is new to the sitcom world. When I did the pilot for Hot in Cleveland, there was a discussion about shooting analog. However, since acquiring and maintaining analog equipment is difficult now, and archival protection is better in HD, we decided to shoot TVLand shows with the Sony 1500s and Fujinon zoom lenses. Because they are ENG lenses, I can clip on a matte box and add the quarter Classic Soft.

“Once the footage goes online it is transferred from 1080i to 575 and softened a little more. The combination of the Classic Soft and the down conversion produces a good DigiBeta master to hand to TVLand.”

Schneider Classic Soft filters give Morgan the classic old-Hollywood feel without looking filtered. It is a subtle and effective softening filter that can be used freely without fear of compromising the high quality of modern lenses. The Schneider Micro-Lenslet array causes a precisely controlled soft image to be overlaid on a sharp, in-focus image, creating in-focus diffusion. This blends small wrinkles and blemishes, while maintaining overall sharp focus that conceals the fact that a softening filter was used. “It’s subtle but effective, not only on our actors, but on the sharpness of our sets,” adds Morgan. “As always, no matter what the situation I’m in, I can find the right Schneider filter to help get the best image possible.”

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