- Parent Category: Production
- Category: Support & Accessories
- Published on Thursday, 25 August 2011 17:20
- Written by staff
3ality Digital, a leading innovator of S3D production technology for the entertainment industry, has acquired Element Technica, a company long-known for its manufacturing expertise, accessories and mechanical engineering of motorized S3D camera rigs. 3ality Digital gains an in-house manufacturing and design capability and the opportunity to further expand its R&D infrastructure. The newly named 3ality Technica will provide the combined assets of both companies and product lines and will be located in 3ality Digital’s expanded headquarters in Burbank, Calif.
“As our primary competitor, we have always had great respect for Element Technica and their achievements,” says 3ality Technica CEO Steve Schklair. “The complete compatibility and lack of redundancy between the companies has made this an ideal acquisition, strengthening the company’s position to provide the most advanced and dependable S3D solutions to the market. Perhaps the greatest benefit of this acquisition will be to the motion picture and broadcast producers who will now have an unprecedented amount of tools and technology tailored to meet their specific needs.”
The companies’ combined engineering skills will help push the 3D production that’s becoming more prevalent in the movement towards better entertainment. Many of Hollywood’s upcoming blockbuster films have been shot utilizing the systems and technology of these two companies, including Peter Jackson’s The Hobbit: An Unexpected Journey, Ridley Scott’s Prometheus, and Bryan Singer’s Jack the Giant Killer, as well as The Amazing Spider-Man, Underworld: Awakening, Oz and The Great Gatsby (starring Leonardo DiCaprio). Additionally, companies like BSkyB, a leading 3D broadcaster, and the HBS feeds from the FIFA World Cup have based their live-event productions on 3ality Technica technology.