At this year’s Sundance Film Festival, I had an unexpected encounter with the representatives from Timberland, one of my favorite brands. While they had a room filled with their new clothing line, their conversation was all about saving the planet. As soon as I walked through the door, a sales rep asked me to make a pledge about making an environmental impact, while an energized spokesperson proclaimed Timberland as a very socially responsible company with the credo: “Every little bit makes a difference.” I immediately thought "Wow!” and proceeded to do my part. For every pledge Timberline received at Sundance 2012, the company planted a tree — and the world can be a much better place if we all pitch in.
P3 Update’s recent decision to go completely digital certainly supports this endeavor. In fact, since you’re reading this right now, you’re already aware of the advantages of accessing data on your computer, tablet, iPad, iPhone, iPod Touch, BlackBerry or Android mobile devices. There’s really no need to destroy trees — we no longer need to print over 30,000 copies and mail them all over the world. And I’m sure you’ll agree that not only is digital data easy to read, it’s a new form of business communication and social interaction. For instance, if you like a product or service in this issue and want to learn more about it, just click on it and you’ll go directly to the manufacturer or service company Website where you will find out everything you need to know about their offerings. This protocol is the way of the future and the future is now.
This has been an important transition for P3 Update, and we are thrilled to get this first fully digital issue to our readers — and what an issue it is. In the February 2012 issue, you’ll find stories on 3D production and postproduction, including a look at the Cameron/Pace Group’s latest 3D effort, Director Wim Wenders’ take on his first 3D film Pina, and an understanding of the 3D process by Stereographer and 3D Artist Brian Gardner, an architect behind the art of stereoscopy. Spotlights in this issue include Western Canada and San Diego, Calif. as well as Cinematographer Jerzy Zielinski, ASC who discusses his latest film Private Peaceful. Also, be sure to read up on the filmmakers and service companies that recently ventured to Park City, Utah for the 2012 Sundance and Slamdance film festivals.
I really hope you enjoy reading this new digital issue of P3 Update. Please email it to your friends or let them know about it through social networks. You can invite them to join the P3 Update community and subscribe to the magazine for free at www.p3update.com.