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New Workflows in Hi-Def and Hi-Res

PostCol_LocalHeroAlexaEvent-5The business and technology of postproduction are constantly evolving. Every time a new video standard is created, a new distribution platform emerges, or a manufacturer creates new technology or a piece of gear, post houses have to respond. Nowhere has this been clearer than in the advent of numerous high-definition and higher-resolution cameras.

Today’s post house not only needs the right tape decks to play back and record the output of these cameras, but it also needs a path to move the footage between offline editing, graphics, visual effects, color correction, finishing and output. In fact, many post houses now differentiate themselves for the special attention they give while creating efficient, speedy and cost-effective pipelines.


Music 2 Hues announces new THEMATIC ELEMENTS royalty free music series.

Music 2 Hues, a supplier of Production Music & Sound Effects to the, Film, Video, Animation, & Multimedia Industries has just released a new line of production music.

The new Thematic Elements Series offers the most popular "similar styled" titles from our Flagship library in one pre-packaged DVD-ROM with all files in both Mp3 and WAV file format for easy drag-n-drop into your non-linear program of choice.


Finding Remedies for Docs

Whether you’re shooting lions attacking prey on the savannah or simply putting together footage from a dozen different sources, capturing documentary footage can be an arduous job. And documentarians know that post is where they can deal with all their production issues to create the best results. P3 Update spoke to three post houses about how they add their “secret sauce” to aid documentary films.


Precision Posting

When a professional golfer swings a golf club, the club head speed can easily reach over 100 mph. That’s just one of the factors Precision Productions + Post had to take into consideration when it produced a new global ad campaign for TaylorMade and its line of Burner clubs.

 To save time and money, TaylorMade streamlined the production by tapping Precision for both the production and post. Precision Executive Producer Marie Soto notes that, in addition to “significant time and cost savings,” that strategy resulted in “a consistent creative vision.”


Adobe CS5 and NVIDIA FX 4800

Photoshop has been a standard in the industry for years, and Adobe just keeps making it easier to create amazing graphics. It’s wonderful to use Photoshop on my new 24-inch EIZO ColorEdge monitor –– the monitor can be calibrated for different color space so that I can see exactly what my Photoshop output will look like, allowing me to work with confidence. Now there are new tools in Adobe’s Creative Suite 5 that really help to simplify complicated tasks. And with the NVIDIA Quadro FX 4800 card’s acceleration, CS5 is really fast as well.

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