Audio in the Post Phase
Written by Debra Kaufman
The entire film and TV industry has been going digital by adopting tools and adding online and mobile platforms. But many companies, such as 5 Alarm Music, Jingle Punks and Syndicate 17, are already there as they take post audio to a whole new level. And with the proliferation of new platforms ─ from iPad and the Internet to mobile phones ─ music copyrights have become more complex.




There’s no question about it: Music plays a critical role in the success or failure of movies, TV shows, documentaries and commercials. But there’s more to production music than a conventional score, such as "source music" cues where a radio or CD plays a specific song a film’s background. More and more filmmakers are turning to music libraries to help with their storytelling needs. And while music libraries have been around for decades, who uses them and how has changed.
Over the last few years, audio technology has evolved from analog to digital. But, unlike with video, analog audio still survives on scoring stages in the form of big analog mixers, while a proliferation of plug-ins and innovations in computer technology have enabled small audio facilities to be more nimble and cost effective. P3 Update spoke to a wide range of audio professionals to find out which of the latest audio gear gives them an edge in an increasingly competitive market.