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HD/3D

The Industry Transitions to Ultra High-Def

272003253The hot technological buzz phrase for today’s theatrical distribution and consumer space is “4K.” While the current digital cinema standard is an image resolution of 2048 pixels wide by 1080 pixels high (with width measurement rounded out to 2K), digital capture technology and projection technology is now at resolutions of 4096×2160 or higher — and 4K actually quadruples the number of pixels for richer screen resolution. On the consumer side, the HDTV standard delivers the same vertical resolution (1080) but isn’t quite as wide, with a resolution of 1920 pixels instead of 2048. Earlier this year, consumers were introduced to the new Ultra High Definition (UHD) format that delivers a resolution of 3840x2160. And even though that horizontal resolution is well shy of the 4,000 pixel mark, it’s still promoted as 4K.

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Apple’s Mac Pro Update Supports 4K Digital Video

 

MacPro4KToday’s higher resolution cameras and postproduction standards have led Apple to up the ante on the latest model of its Mac Pro desktop system. Now supporting 4K digital video, the newest Mac Pro features a very slick-looking chrome cylindrical design that, like other desktop systems, requires the user to attach an external keyboard, rodent and display. The new system offers Thunderbolt 2 and dual AMD FirePro graphics processing units with up to six gigabytes of dedicated VRAM, which is enough horsepower to drive three 4K displays simultaneously — an ideal scenario for pro video workstations, visual effects work in cinema, and film editing. 

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NewTek Unveils LightWave 11

 

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NewTek a leader in 3D animation announced today a powerful new version of it's Emmy Emmy® Award-winning, professional 3D modeling, animation, and rendering software LightWave™ 11. LightWave 11 fits into any studio pipeline seamlessly, offering support for Autodesk Geometry Cache and FBX, including pixel-perfect camera matching with Autodesk Maya cameras. It also supports the Unity game engine and Pixologic GoZ ZBrush workflow, making it ideal for all production environments, including smaller specialized studios and individual artists.

 

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North American 3-D Movie Box Office Revenue Nearly Doubles in 2010

Box office revenue generated by three dimensional (3-D) movies in North America nearly doubled in 2010, as more screens were upgraded to 3-D capability and studios delivered more 3-D motion pictures, new IHS Screen Digest research indicates.

North American 3-D movie theater revenue amounted to $2.2 billion in 2010, up 85 percent from $1.2 billion in 2009. The 3-D segment rose to account for 20.6 percent of total North American movie theater box office revenue in 2010, up from 11.0 percent in 2009.

The attached figure presents the IHS Screen Digest historical estimate of North American 3-D box office revenue.

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Artbeats Adds 3D

Artbeats Adds New Dimension with 3D Footage

010-C034RAnswering the growing demand for 3D elements for television and film, Artbeats, a contender in the production of high-quality stock footage, now has an immediate availability of a rapidly growing need for Stereoscopic 3D (S3D) stock footage library. The initial offerings include a variety of nature shots, plus the first S3D aerial stock footage available to the royalty-free market. New 3D content will be added monthly, including pyrotechnic, city scene, establishment, winter scene and additional aerial collections.

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