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Eduardo setting up Litepanels 1 X 1 for Picture the PossibilitiesLitepanels recently announced that its 1x1 LS Traveler Trio Plus Lighting Kit was tool of choice for Marcela Villegas Castañón who used it to light Cinequest’s Picture the Possibilities (PTP), an annual program where filmmakers work with teens to create feature films for empowering global youth. These films have been produced in 10 global cities ranging from Palo Alto, Calif. to Hong Kong, China; Jakarta, Indonesia; and Phnom Penh, Cambodia.

SonyIt would be naïve to think that all of the hype about 4K and Ultra HD cameras at every media trade show wouldn’t have an impact on expectations, especially at the high end of the digital production food chain. “This year, many clients are asking for 4K, some because it’s popular, but others do want shelf life,” says Bobby Holbrook, a cinematographer and co-owner of Holbrook Multimedia. “But, if they don’t really need 4K, I’ll suggest 2K or even 1080p, because the data load is so much easier to manage.” But for clients who do need 4K, Holbrook is ready to deliver: “We’ve been shooting a lot of projects in 4K this year with the [RED] EPIC, the [Sony] F65 and F55.”


MacPro4KToday’s higher resolution cameras and postproduction standards have led Apple to up the ante on the latest model of its Mac Pro desktop system. Now supporting 4K digital video, the newest Mac Pro features a very slick-looking chrome cylindrical design that, like other desktop systems, requires the user to attach an external keyboard, rodent and display. The new system offers Thunderbolt 2 and dual AMD FirePro graphics processing units with up to six gigabytes of dedicated VRAM, which is enough horsepower to drive three 4K displays simultaneously — an ideal scenario for pro video workstations, visual effects work in cinema, and film editing. 

ABU-DHABIWalt Disney International chairman Andy Bird predicted here Tuesday that there would be a 3D printer in every family home within the next decade.Speaking on the first day of the Abu Dhabi Media Summit, Bird predicted that the technology would “revolutionize” the way the world works.
“Every home in ten years, probably less than that, will have its own 3D printer just as homes now have a 2D or laser printer,” he said at the annual three-day event in the capital of the United Arab Emirates, adding that Disney was already looking at ways to utilize the technology in its theme parks.

Sony-FDR-AX1-4K-Camcorder-video-cameraSony is upping the ante on its commitment to 4K, particularly 4K acquisition. The company has recently introduced its 4K camcorder “for the masses” — at least for the masses of pros, especially those working for the corporate and event markets.

keslow-camera-prepLos Angeles-based Keslow Camera has a reputation as a top source for high-end camera equipment and expert technicians. The company takes pride in catering to the needs demanding cinematographers in the film and TV industry and its ability in creating customized, proprietary tools. The rental house, which also has branches in Chicago, Santa Fe, New Orleans and Miami, recently purchased the full range of FUJINON PL HK zoom lenses: the Premier HK Series 4K+ zooms (14.5–45mm/T2.0, 18–85mm/T2.0, 24–180mm/T2.6 and 75–400mm/T2.8–T3.8) as well as the PL 19–90mm and 85–300mm Premier ZK Cabrio Series zooms, which feature detachable servo drives. “These lenses do not breathe,” marvels Keslow COO Dennis McDonald. “With other lenses, the image may shift that critical bit when you zoom in and out. But with FUJINON, there’s no image shift at all. They are extremely sharp, just a phenomenal piece of equipment.”

UnknownThe important talent of the Canadian VFX industry was spotlighted by the recent announcement of Technicolor’s plans for a new visual effects studio in the Montreal area. Technicolor also reports that it will relocate all of its postproduction installations to a single site equipped with the very latest technology. These announcements were made at a press conference with Quebec Premier Pauline Marois, and the plans enable Technicolor to consolidate its presence in Quebec while reasserting its commitment to the environment with the support and investment of the local government.

UnknownCanon, Technicolor, Kodak and Tiffen will each present awards at a special luncheon organized by the International Cinematographers Guild (ICG, IATSE Local 600). The event will be held at the American Society of Cinematographers Clubhouse in Hollywood on September 27 as part of the celebration of ICG’s 17th annual Emerging Cinematographer Awards (ECA).

590 amiraApparently ARRI Inc. had enough confidence in its new AMIRA camera to unveil it on Friday the 13th during IBC in Amsterdam — and, so far, good luck has prevailed. The AMIRA has apparently generated a good vibe at the event, and promises to create an interesting horse race among mid-higher-end digital cine cameras. For starters, the AMIRA appears to be designed as an “ALEXA Light,” as it’s a more compact camera at roughly two-thirds the weight of an ALEXA with a viewfinder and mounting bracket (equaling 17+ pounds). More importantly, it has an ALEXA sensor and thus has its 14.5+ stop dynamic range, light sensitivity, low noise, and the ability to handle subtle highlights while rendering natural-looking colors and complex skin tones — all key ALEXA details. 

stereotec1Los Angeles-based rental house Radiant Images has created a new tool for filmmakers by conducting comprehensive testing of all available digital cinema production cameras. The wide-ranging, non-biased tests covered a variety of categories, such as dynamic range and color rendition, and are designed to help cinematographers evaluate and choose cameras and lenses based on visual comparisons rather than technical specifications. By making appropriate gear choices earlier in the production process, filmmakers can save time and money and reduce frustration. Radiant Images claims to be the first rental house to perform such comprehensive camera testing.