Although 4K wasn’t available in homes, two games were available for 4K viewing in Westfield, London. A recent article in StudioDaily covered the 4K viewing experience that was offered to London’s Vue multiplex theater.
"These [World Cup matches] build on Sony's experience in 4K live production for other application areas," said David Bush, the head of marketing and business development for Sony Professional Solutions Europe. "Earlier this year we collaborated with several technical partners to deliver the world's first live 4K stream from a theater into a cinema, working with the National Theatre to show War Horse live in ultra high definition at the Curzon cinema in Chelsea, London."
The signal, which started in Brazil, was transmitted to a Eutelsat teleport outside of Paris, transcoded to 60p HEVC Ultra HD, and retransmitted to a Eutelsat satellite, which allowed it to be viewed in the theater. A professional satellite receiver was used for decoding the signal, and Sony’s SRX-R320 4K digital projector is to thank for its display of the edge-of-your-seat game that Sunday offered.
Though Sony succeeded at 4K broadcast, Japanese based NHK’s broadcast of nine world cup games in 8K throughout four cities in Japan and three locations in Rio de Janeiro pushed the technology even further. This resolution, known as Super Hi-Vision, was tested in time for it to work out any kinks before Tokyo’s 2020 Olympics.
The future is looking hopeful for 4K and 8K viewing experiences, and three games are set to be available for 4K viewing when FIFA TV distributes the Official 2014 FIFA World Cup Film in 4K. (StudioDaily)