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Wednesday, 25 June 2014 16:11

New York Dethrones Los Angeles in TV Drama Pilots

Written by  Brendon Tom
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Television pilots are flying over to New York.

Film L.A. recently released a new survey showing insight into L.A.’s ongoing loss of new television pilot projects and promising series.  

“Losing television pilots – and then series – to other North American competitors leads to the destruction of steady, well-paying California jobs,” said FilmL.A. President Paul Audley. “California’s current incentive program makes it hard to attract and retain new pilots and TV series. The data makes plain why an expanded film incentive is needed to bring this part of the industry back.”

The 2013/2014 development cycle saw New York (with 24 drama projects retained) surpassed Los Angeles (with 19 drama projects retained) to become North America’s most attractive location for one-hour TV pilot production.

Overall, Los Angeles retained only 90 projects (19 one-hour dramas and 71 half-hour comedies) out of 203 tracked during the ‘13/’14 development cycle, yielding a 44 percent pilot production share. Last year, L.A.’s pilot production share was 52 percent, and six years earlier, a commanding 82 percent.

Leading competitors – including New York (35 total projects), Vancouver (17 total projects), Atlanta (12 total projects) and Toronto (8 total projects) – continue to gain ground on Los Angeles by attracting pilot producers with class-leading film incentive programs.

Most of the pilot projects shot outside California were lucrative one-hour drama series produced for network, cable, or new media distribution. Including “straight-to-series” orders favored by new media content producers like Netflix, these projects cost $6 to $8 million to produce and employ 150-230 people during production. In all, there were 91 drama pilots produced outside Los Angeles in the ‘13/’14 development cycle, whittling L.A.’s share down to just 17 percent of drama projects, another record low.

Having lost its leadership in drama pilot production, Los Angeles’ status as North America’s premier pilot production location now hinges on its attractiveness to comedy producers. Los Angeles’ share of overall comedy production in the ‘13/’14 development cycle was 76 percent, down slightly from the 83 percent share it enjoyed last year, but off considerably from the 100 percent share the region captured seven years prior.

FilmL.A.’s study devotes considerable page space to film incentives and their effect on the pilot production market. The California Film & Television Tax Credit – outmatched as it is – has over time helped reverse a tiny amount of runaway production. From 2009-2014, the program has helped relocate seven current series to California from other destinations – a benefit worth thousands of full and part-time jobs and more than $170 million in qualified production spending. None of the series produced in California with the aid of the state’s tax credit have ever left the state in search of a new production location.

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