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Tuesday, 22 July 2014 16:39

Netflix’s Continued Expansion

Written by  Thea Green
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Netflix is turning into one of the most talked about content hubs as it continues to redefine itself.

It has created a slate of shows that parallel the first-rate content of cable leaders with its House of Cards and Orange is the New Black, and as Chelsea Handler moves over from E! to Netflix, the conversation turns to the company’s plans for the future. In a recent piece in Variety, chief content officer Ted Sarandos expanded on the strategy behind Handler’s new show, which will debut on Netflix in 2016.

Netflix is working with Handler to create a show that goes outside of the typical binge watching that Netflix caters to. The content also aims to be available to users at the times they most want to watch it during the day or later in the week as late night TV continues to be watched at varied times. “This isn’t instantly perishable content, but it’s not a movie… but the economics (of the deal with Handler) level it out for us,” Sarandos said of the new format. 

After seven years on E!, Handler has signed a deal with Netflix that includes her new show as well as her first hour-long stand-up, “Uganda Be Kidding Me,” along with four other specials for 2015. “I think Chelsea’s is going to be a great representative of the content on Netflix: movies and pop culture,” stated Sarandos.

Netflix is confident in its moves forward with its lucrative second quarter results. In continued expansion, six European countries, which include France and Germany, will be able to catch up on Netflix content this fall.

In answer to whether Netflix will focus on original content or licensed content, Sarandos mentioned they’d be focusing on creating their own content while continuing with their usual licensed content. “The great thing about this time we are in… there’s so much great content being produced, you could never watch it in your lifetime,” Sarandos said. (Variety)


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