- Parent Category: Events
- Category: Recent Events
- Published on Thursday, 02 December 2010 22:13
- Written by James Thompson
A poor economic climate, warm days and periodic showers in Amsterdam didn’t stop nearly 50,000 attendees from attending the IBC Show, an annual event for professionals engaged in the creation, management and delivery of entertainment news and content. The event provided attendees with insight on the current state of the industry and the next wave of lighter, faster and more proficient equipment and technology, which happens to be P3 Update’s editorial focus.
The talk of the show was the movement towards capturing and editing content through multiple digital formats, such as HD, HDSLR and Stereoscopic 3D. Many of the world’s leading manufacturers were on hand to discuss the transitions and showcase their products to attendees, many of whom are challenged by a changing industry.
“Our customers are faced with the changing dynamics of a changing business model and the complexities of the different formats,” said Autodesk Senior VP of Media & Entertainment Marc Petit. To help customers adapt to these new trends, Autodesk introduced Flame Premium, a powerful solution for 3D visual effects creation, editorial finishing and real-time color grading. Designed to help postproduction companies expand and diversify their creative services more cost effectively, Flame Premium combines Autodesk finishing tools, including Flame, Smoke Advanced and Lustre, at a reasonable price.
Panasonic had one of the most crowded booths as attendees flocked to see the company’s new 3D and DSLR camcorders. Jan Crittenden Livingston, product line business manager for Panasonic Media & Production Services, demonstrated to videographers how they can integrate 3D into their business with the AG-3DA1, Panasonic’s new, fully integrated, handheld 3D camcorder. The AG-3DA1 makes capturing 3D content more affordable, more flexible and a lot easier to produce, while allowing producers to benefit from a fast and productive file-based workflow.
Another big Panasonic attraction was the introduction of the AG-AF101 camcorder, which is going to shake up the HDSLR movement. The AG-AF101 offers a DSLR-sized sensor in a professional camcorder that allows for a shallow depth of field. This affordable camcorder has video functions that include variable frame rates and HD-SDI output, as well as a great benefit for moviemakers in that it will take a cinema-style lens.
FUJINON, Inc., now FUJIFILM Optical Devices U.S.A., Inc., also had several new 3D developments, with the highlight being the new HJ-303A-08A, a synchronous zoom-and-focus control joint-box developed for 2/3-inch 3D applications. The new lenses display extremely small centering tolerances in the optical axis over the entire zoom and focus range. With 3D, there’s an added challenge of focusing two lenses simultaneously. “If it’s out of adjustment you’ll see a drifting,” said Gordon Tubbs, director of FUJIFILM’s Sales, Broadcast and Communications Products Division. The control box incorporates high-grade motors and optical encoders that can give accurate feedback on the zoom, iris and focus. It then reads information from the lens, interpolates what both lenses are sending, and sends the appropriate signal for identical movement. “We’re not talking close, we’re talking identically,” Tubbs explained.
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