NAB’s Rehr spoke about opportunities for the industry, despite the hard times and economic downturn. “The world is facing an economic crisis,” he said. “That is unquestionable; but that isn’t stopping us.” Shedding positive light on the future, Rehr continued, “From this adversity, we are finding strength, and directing our energy towards creativity, innovation and tomorrow.”
The NAB Opening Address also included information about the transition to Digital TV and the Digital TV Transition Coalition’s role in the process. Rehr said he was tremendously pleased that Americans became aware of the transition very early on, and were already enjoying the benefits of clearer pictures and impeccable sound. “More that 600 stations across America have already encountered a smooth and successful transition, proving that the tireless efforts of TV broadcasters to prepare their viewers paid off, and reminding all of us of the continued power of broadcast television.” He added that there will be 130 million phones and 25 million media players that will include mobile television capabilities by the year 2012.
Rehr highlighted three important strategies to get through the hard times. “First,” he said, “we must make the best use of our resources; second, we must work together to continue to accelerate technology and think of our business in new ways.” He concluded with, “We must maintain a realistic optimism.”
Rehr closed his speech by paraphrasing some well-spoken words from President Teddy Roosevelt. “And though we may stumble at times on our way towards victory,” he continued, “we will always keep our eye on tomorrow. We will not sit idle in the gray twilight that knows neither victory nor defeat. We will dare to do mighty things. And we, America’s radio and television broadcasters, will triumph.”