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Friday, 10 December 2010 20:37

PhotoCine Expo: Training in DSLR Technology

Written by  James Thompson
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As the DSLR technology movement continues to take film and TV industries by storm, several training centers, industry forums and equipment exhibitions are surfacing, and last September one such Hollywood event pulled everything together. The PhotoCine Expo, whose attendees were mostly photographers venturing into DSLR production, took place at the Los Angeles Film School’s newly remodeled facilities in Hollywood, Calif.

This accomplished event was brought about by the collaboration of Event Producers Michael Britt and Tom Stratton with PhotoCineNews Founder and Managing Editor Lou Lesko, and their Expo gave attendees the best technology bang for their buck for a meager $75 per day.
Events_PhotoCineExpo2Los Angeles Film School was the perfect venue because of its great location and high-end facilities that include top-notch classrooms, a studio and a main theater that worked well for screening HDSLR footage. The highlight of the event was the large selection A-list speakers, including Cinematographer Shane Hurlbut, ASC, a pioneer of the new HDSLR technology. The DP helped to design an HDSLR workflow system to shoot Act of Valor, a feature film about Navy SEALs for Bandito Brothers and Legendary Pictures. Hurlbut gave an inspirational talk and showed footage of the films he shot using this technology.
Bandito Brothers Chief Technology Officer/Director Jacob Rosenberg gave an in-depth look at HDSLR workflows, and, with examples of footage from Act of Valor, he demonstrated its success maintaining quality in a cost-cutting environment. Rosenberg took the attendees through preproduction, production and postproduction processes, insisting that due to all the footage that can be collected from shooting in HDSLR, producers can hire a media manager from the post crew, such as an assistant editor.
Events_PhotoCineExpo3New Jersey Photographer/Filmmaker Gail Mooney was there to talk about her recent self-funded HDSLR documentary that took her around the world in 99 days, and Photojournalist and Nikon shooter Ami Vitale showcased her motion work from exotic locales. Other Expo speakers included “24” Cinematographer Rodney Charters, ASC, “Saturday Night Live” Film Unit DP Alex Buono, Producer Liam Finn and Pulitzer Prize-winning Photographer Vincent Laforet.
The two-day Expo also offered hands-on training from the manufacturers that had set up booths throughout the event, including a mini Canon DSLR boot camp. Several companies, such as Glidecam and the Audio Department, gave instructions in a demo theater, while Adobe CS5 and Apple Final Cut Pro classes were held in a postproduction training hall. And an added bonus of the event came in the form of daily prize drawings in which all attendees had a chance to walk away with some great gear from top manufacturers.

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