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Thursday, 09 December 2010 03:07

L.A. Fashion Weekend at Sunset Gower Studios

Written by  Margie Barron
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Sunset Gower Studios Hosts L.A. Fashion Weekend

    L.A. Fashion Weekend was recently held at Sunset Gower Studios. Produced in the heart of Hollywood by Mikey Koffman’s event production and marketing company, The Gallery Los Angeles, the three-day runway marathon spotlighted fresh faces and seasoned fashion models instead of the usual movie stars. The spring collections featured lots of casual glamour and rocker chic while new eco-friendly designs got the most coverage by camera crews.

LundSamboraBefore each show, Koffman thanked her sponsors with special kudos to Terri Melkonian, VP of sales and marketing at Sunset Gower. The official media sponsor KTLA 5 broadcasted segments before, during and after the big events, while media partner Fashion News Live streamed live coverage. Opening night highlighted swimwear and began with a powerful performance of “Zipper” by Christina Milian, who also debuted her line of sunglasses. The sexy singer really heated up the place for the bikini-clad models as they showed off stunning styles by A. Che and Aussie-inspired Kooey. And Teeki’s eco-friendly brand, all made with recycled materials, brought cheers from the crowd.

The second day offered the extraordinary Green Initiative Humanitarian Fashion Show in the afternoon and an evening of fabulous designs by “green” labels that included Joy Rich Los Angeles, Balthaczar and JL Marks. The show also featured Jonano’s organic clothing line of easy, breezy natural gems, and KeoK’jay’s awesome handcrafted clothes, which help the women who make them. Vibrant pieces by Emily Factor provided a touch of eco-sophistication, while Kristinit lived up to its mission of “letting the beauty we love be what we wear.” All these collections gave a nod to a sustainable living mantra, and the event raised funds to help the Green Youth Movement (GYM). GYM President Chloe Mills gave an inspiring speech about living green and educating the next generation to be advocates for the environment.

   Closing night had rock-star panache. White Trash Beautiful presented its WTB contemporary styles from Designer/Musician Nikki Lund and Bon Jovi Guitarist Richie Sambora, whose daughter, Ava Sambora, was featured among the runway models. Ava’s mom, Actress Heather Locklear, was also there to lend her support. Other celebrity fashionistas in attendance included Donna Mills, Kate Linder, Jodie Sweetin, Bridget Marquardt, Natasha Henstridge, Charlotte Ross and Tatyana Ali.LundSambora1

The weekend also offered mini boutiques and fabulous after-parties held at Crustacean Beverly Hills, and drew high praise from the media, designers, buyers and top stylists like style maven Mary Lou Krewson, who flew in from the east coast to catch the latest trends. “L.A. is the leader for casual styles with a conscious,” said Krewson. Thanks to Koffman, Sunset Gower Studios and sponsors like eco-friendly Chevrolet Volt, L.A. Fashion Weekend was a stylishly enlightening event.

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