“I get great feedback from the attendees and exhibitors every year,” says J.L. Fisher Marketing Director Frank Kay. “They really enjoy that it’s just an afternoon, that it’s casual and a laid back atmosphere, and that we feed them! Even though it’s gone from just us, the Society of Camera Operators (SOC) and a couple rental houses to 21 exhibitors and sponsorship by the International Cinematographers Guild Local 600 and the American Society of Cinematographers, it’s still a socially relaxed event that people keep coming back to year after year.”
The two panel discussions from the SOC and ASC were packed, but with a relaxed Q&A feel. Industry vets like Donald M. Morgan, Stephen Burum, Dante Spinotti sat with newer innovators Wally Pfister, David Mullen and Amy Vincent, to answer their peers inquiries.
One of the highlights of the event, according to Kay, is Jim Fisher’s tour of the facility. Jim is J.L.’s son, and gives a detailed review how they invent, manufacture, maintain, and rent their products at the warehouse. The history of it is quite interesting as well, with J.L. buying used aircraft parts in the San Fernando Valley to make the first microphones and dollies back in the 1940s.
(Right photo by Bonnie Osborne)