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Tuesday, 17 May 2011 19:57

J. L. Fisher Mixes it Up

Written by  Dyana Carmella
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jlfisher-042J. L. Fisher recently held its 6th Annual Mixer & BBQ Lunch at its facility in Burbank, Calif.  “Having the open house at J. L. Fisher [allows] our customers and future customers to see our facility and just what we do,” says J. L. Fisher's Frank Kay. “There is over 50 years of history to this company, and much of that is seen on the tour," he notes. "Many people are surprised to see that we manufacture [a majority] of the components for the dollies, jib arms, accessories, sound booms and bases.” 

The smell of BBQ filled the air as attendees casually mingled to learn about the latest technological advances from companies, such as Panavision Remote Systems, Band Pro, Mole-Richardson, Doggicam, Mathews Studio Equipment, Panasonic, ARRI and Radiant Images/HD Camera Rentals, just to name a few. 

HD Camera Rentals unveiled its new name change to Radiant Images and its new logo during the event. "Digital and 3D technology is changing every day, and we're keeping up - even staying ahead - so we decided we needed our name to capture that," says Co-founder Michael Mansouri. 

“The J. L. Fisher mixer was a great event, as always," adds Mansouri. “We had a steady stream of people stop by our tent throughout the day with questions and curiosity about our customized solutions and gear on display. The highlight of J. L. Fisher for us is always the opportunity to interact one-on-one with attendees, answer their questions and share our digital cinema knowledge and 3D expertise.”

jlfisher-026Aside from the exterior festivities, attendees were able to participate in seminars with leading industry experts, which were held in the sound boom room. The "SOC The Moving Camera Operation" seminar included a panel of speakers from the Society of Camera Operators (SOC)/Local 600 camera guild and Local 80 guild for grips, who discussed the working relationship between the cinematographer, camera operator, 1st AC, key grip and dolly grip when operating dollies and jib arms.

The second seminar was a candid conversation with members of the American Society of Cinematographers (ASC) and moderated by ASC President Michael Goi. 

“We would like to thank all the attendees, exhibitors, SOC, ICG, ASC and seminar panelists for making the 6th annual open house a very enjoyable day,” says Kay.

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