Hurlbut Visuals was created two years ago by Hurlbut and his wife Lydia to educate and inspire industry professionals on DSLR photography "one filmmaker at a time." "After purchasing 17 cameras for Act of Valor, [Cameraman] Mike Svitak and I were looking at each other and saying maybe we should start a little rental house," says Hurlbut. "Two years later, we're in a 3,000-foot space starting a production arm. It's been an exciting time."
Hurlbut Visuals is made up of three arms to Create, Educate and Innovate. "It's a collaboration of a team, because it's not just one person on a movie, commercial or short,"says Lydia Hurlbut. "It's giving people opportunities that they would not normally have." Shane Hurlbut adds, "It's all about inspiring [others]. We can really show people what we're doing by bringing them to our space." The DP also notes that the innovative side of Hurlbut Visuals is getting ready to introduce a new exciting advancement: "Stay tuned, we're about ready to rock the DSLR world."