- Parent Category: Events
- Category: Recent Events
- Published on Friday, 22 April 2011 18:33
- Written by James Thompson
The National Association of Broadcasters (NAB) recently held another successful show with nearly 93,000 content professionals flocking to Las Vegas, Nev. for the mega-broadcast event. Highlights included an appearance by acclaimed Filmmaker James Cameron and Cinematographer/PACE CEO Vince Pace, who together delivered the opening keynote address.
As 3D pioneers, Cameron and Pace talked about their creation of the Cameron-Pace Group, which seeks to accelerate the growth of 3D across various entertainment platforms worldwide. “We said, ‘Why don’t we formalize our partnership, expand our business together and create a brand that’s going to be an end-to-end brand for quality TV,’” said Cameron at the opening session sponsored by Blackmagic Design. “Broadcasters are the future, [and] you guys are the future of 3D.” Cameron and Pace also emphasized that in order for 3D to be successful, it will need to be captured by the expert camera operators who also capture 2D content because they understand how to get the right shot. Filmmaker Kevin Smith was also on hand for a keynote session to discuss his newest film Red State. Sponsored by Avid, “In Conversation with Kevin Smith” was hosted by Matt Feury, the producer of Avid’s “The Rough Cut” podcast.
Another highpoint of the event was a 25-minute camera test piece that Cinematographer Robert Primes, ASC pulled together to test and compare 11 different digital cameras and the , Kodak 35 mm 5213/5219 film camera. The digital cameras included the ARRI ALEXA, RED ONE, Vision Research’s Phantom Flex, P+S Technik’s Weisscam HS-2 MK II, Sony PMW-F3, Panasonic AF100, Canon 5D Mark II DSLR, Canon 1D Mark IV DSLR, Canon 7D DSLR and Nikon D7000 DSLR. The Content Theater was packed with filmmakers, photographers, cinematographers and manufacturers interested in seeing the array of exceptional cameras that were each tested for a variety of functions, including sharpness, low-light sensitivity, exposure, latitude, highlight and shadow detail, color quality and skin-tone reproduction. After the short film, a distinguished panel took the stage for a Q&A. “Because of the numerous and personal contributions made to it [the film], we feel it belongs to the public,” said Primes, adding that [the film] should be shared by anyone interested in this technology. “[It] can be useful for geeks and non-geeks alike.”
NAB 2011 also provided plenty of live action on its show floor as a bevy of manufacturers flaunted new and exciting production equipment with a strong emphasis in 3D and DSLR technology. The latest cameras and support equipment were introduced along with software that will set new standards for capturing content. Stay tuned to P3 Update for insights into the next wave of production presented at NAB.