P3 Update Blog
Home This is where you can find all the blog posts throughout the site.
Categories Displays a list of categories from this blog.
Tags Displays a list of tags that have been used in the blog.
Bloggers Search for your favorite blogger from this site.
Team Blogs Find your favorite team blogs here.
Login Login form
The Gizmo Guy: Countdown to CES 2012
By Gordon Meyer
Here I am, wading through close to 200 emails from publicists wanting me to set booth appointments at the 2012 Consumer Electronics Show that begins in less than two weeks. I’ve gone through this ritual pretty much every year for ages and it’s worth it. You see, CES is much more than a trade show for gadgets and gizmos. It’s a showcase for tools to create and display human drama in virtually all media and a preview of where much of our industry is heading in the near future. You also never know when you’re going to find a potential gem.
For example, there’s a company called Fulton Innovation that’s going to be showing off what they call “wireless power” technology. One of the applications of this technology described in their pitch email describes “magazines with cover art that lights up and flashes while sitting on a shelf, as if by magic.” I’m already picturing how this capability can be adapted for practical effects on-set.
Then there are the traditional exhibitors showing off the latest and greatest in audio and video technologies, including 3D HD camcorders, 4K ultra HD home displays and 11.1 channel sound systems. That’s not a typo boys and girls. DTS will be promoting their eleven point one surround sound technology that incorporates height as well as horizontal speaker placement for an even more immersive audio experience.
Our friends at Tiffen will be there showing off the latest gels, filters and Steadicam products for consumers and pros on tight budgets alike. With so-called internet connected “smart TVs” becoming increasingly popular, we’ll also be seeing a growing number of vendors showcasing TV apps.
These things should be important to P3 Update readers because, on the content creation side, so-called “consumer products” become increasingly powerful and sophisticated, often making them viable professional tools. And on the playback side of the equation, these devices and services are how consumers, the ultimate end users of the content we create, will be consuming that content. And in many cases, new products like the TV apps present opportunities for new content creation and distribution.
What can I say? It’s a Gizmo Guy’s paradise! You’ll read much more about what I see at CES in just a few weeks. Meanwhile, I need to finish my exhibitor “hit list” and get ready for what promises to be a great New Year’s Eve celebration.