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Production using branding to benefit others on Extreme Makeover: Home Edition
There was a celebration with the cast, crew and staff of ABC's hit show "Extreme Makeover: Home Edition," which has helped create, design, build, and make dreams come true for many deserving and inspiring families. It was called the "Extreme Thank You Party" hosted by Nature's Own and Hollywood Branded Inc., a leader in global entertainment marketing. They really made you realize how important the partnership is with the show and its product brands to help the production with the home makeovers.
The event took on a "construction site" theme at the Book Bindery in Culver City, and wonderful brands helped pamper all the happy helpers. Among the celebrities on hand were "Extreme Makeover: Home Edition" designers Paige Hemmis, Jillian Harris, and Tracy Hutson. They were beaming about having been part of another great season of big surprises. And there were surprises at the party with wonderful brands being showcased: iComfort by Serta, Gigaset Communications, Syneron giving guests the opportunity to relax with a VelaShape spa treatment, and Dearfoams, which allowed the ladies to kick off their sky-high heels and slip into their cozy slippers.
Hemmis and Hutson told me they are longtime supporters of Habitat for Humanity which was on hand to take a bow for the good work they do. The home-building organization benefitted from event donations and a silent auction. They also talked about the amazing Habitat volunteers, and sponsors.
"We are honored to have created such an interactive event allowing brands to directly engage and provide pampering and fun for the hard working individuals of 'Extreme Makevover: Home Edition' and their guests," said Stacy Jones, president of Hollywood Branded Inc. "The cast and crew of the show have spent over 30,000 hours building nearly 200 homes for families in need, and have touched the hearts of millions across the couuntry. This was a special way of saying 'thank you' for making a difference."
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