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Hallmark Channel programming creates more production jobs!

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   It's easy to like the folks at the Hallmark Channel. They've been producing a lot of great ratings-grabbing family-friendly original movies that have made the cable network grow by leaps and bounds. And I see those productions as providing much-needed jobs in our industry. Because these days, every little bit helps.
   The broadcast networks got out of the original movie business a long time ago,  and so it seems Hallmark is filling the void in a big way.
  Recently there have been big announcements from Hallmark Channels, with the emphasis on their original productions (mostly shot in the U.S.). The Hallmark Channel and spin-off Hallmark Movie Channel, intends to reposition itself under the umbrella title Crown Media Networks. This year, Crown Media will present a whopping 25 Hallmark Channel original movies, mostly holiday-themed, which has worked very well for the network.
   In addition there are eight Hallmark Movie Channel original premiere movies scheduled; a new 13-episode unscripted lifestyle series called The Spirit Table, hosted by Maya Angelou; and original Hallmark Channel animated special, Jingle All the Way, a half-hour show featuring a Hallmark cards character Jingle the Husky Pup.
   Martha Stewart shows will be back, with 160 hours of original programming including two one-hour primetime interview specials. Plus the 123rd Tournament of Roses Parade will air again on Hallmark. And Hallmark Channel Home's lifestyle block will feature original series Emeril's Table, hosted by celebrity chef Emeril Lagasse.
   There's no indication that Hallmark will get into the scripted series business for their regular schedule. But their ratings are solid without that right now. The Hallmark Movie Channel, a Nielsen-rated network, is now in 40 million homes, and projected to pass the 50 million subscriber mark by the end of next year. Continued success obviously means more crews working on Hallmark movies. Thank you.

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Guest Tuesday, 02 September 2014
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