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ICG Publicists Awards Honors PR's Best

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   There were some great moments at the 48th annual ICG Publicists Awards. Certainly a highlight was when Arnold Schwarzenegger (action star/former California govenor) showed up to pay tribute to Sylvester Stallone. Sly got a Lifetime Achievement Award, and took the time to thank the publicity professionals in attendance for working hard and making him look better than he deserves.
  Stallone, mega-star, producer, director, and writer, has had an enduring career, with 35 movies that have grossed over $2 billion. Most famous for the Rocky and Rambo series of films, last year he had the blockbuster The Expendables, and is currently in preproduction for the sequel. A remarkable fact is that Stallone has had a number-one boxoffice movie in every decade for the past fifty years.
   In the room full of publicists, who have seen stars come and go, everyone was in agreement that Stallone's Lifetime Achievement honor was well deserved.
   Among the other well deserved awards handed out at the luncheon ceremony at the Beverly Hilton, was to Henri Bollinger, the longtime Publicists Guild chairman. He was feted for the work he has done for the Publicists organization for more than three decades. Steven Poster, president of the International Cinematographers Guild which represents the publicists, presented the award to Bollinger, who was genuinely surprised.
   Matt Damon showed up in his pajamas, saying he had been up all night working, and presented the Les Mason Award for achievement to Viewpoint agency chief Jennifer Allen.
   The Bob Yeager Award honoring a PR person for outstanding community service went to Rosalind Jarret, SAG's publicity dynamo.
   The publicity campaigns for The Social Network and the Warner Bros. TV/CBS sitcom The Big Bang Theory won the Maxwell Weinberg Publicists Showmanship Awards. For excellence in Unit Still Photography, Stephen Vaughan got an award for movies, and Danny Feld for TV.
   Among the notable veteran publicists enjoying the event was the always-promoting Julian Meyers, 93, and A.C. Lyles, 92, the longtime Paramount Studios "can-do" fellow. The ICG Publicists directory was dedicated to Murray Weissman, 84, still running great campaigns for awards season.
   It was great to see the good P.R. folks behind the scenes finally get some recognition.

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Guest Thursday, 02 July 2015