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"Repurposing" winning TV shows on stage with "Ballroom With A Twist"
A couple of years ago, the network executives discovered a new word. It was "repurposing." It was used to describe the networks taking their shows and using them elsewhere, for ratings and profit, of course. The shows usually showed up on various media platforms and electronic devices.
Well now there's been a clever "repurposing" of three ratings-powerhouse TV shows, but sans the high-tech. The enormous talents that have gone into making Dancing With The Stars and So You Think You Can Dance, as well as American Idol, have pooled their skills to present "Ballroom With A Twist." It is a stage production that just premiered at the El Portal Theatre in North Hollywood. And it is a high-energy musical showcase filled with dazzling dancing.
It was conceived and choreographed by Louis van Amstel, the Dancing With The Stars pro, who acts as host, along with rotating celebrity co-hosts such as Jane Seymour and Niecy Nash.
From a production point of view, the show is ground-breaking, taking the top performers from the TV competitions and showcasing them. Basically, bringing the essence of the hit shows directly to the people live on stage, so it becomes a personal experience for the audience. Stunning costumes, music, staging, and lighting are also part of the impressive production package.
In addition, "Ballroom With A Twist" boasts an ensemble that includes dancers from High School Musical The Movie and Dance Your Ass Off. Providing live vocals are American Idol finalists David Hernandez and Gina Glocksen. The featured dancers are Edyta Sliwinska, Alec Mazo, Jonathan Roberts, and Anna Trebunskaya from DWTS; and Randi Lynn Evans, Gev Manoukian, and Jonathan Platero from SYTYCD.
The creative force behind the show is van Amstel, who directed, produced, choreographed, and performed the Broadway show "Latin Fusion." And it looks like "Ballroom With A Twist" would also be comfortable with a "repurposing" on Broadway.
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