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2011 CES: 3D, Paramount and Panasonic
The recent 2011 CES was filled with 3D opportunities. In fact, I ran into Paramount’s VP of Digital Mastering Bryan Ellenburg, who was there to scope out some 3D options. Impressed with Panasonic’s 3D camera solutions, he heard that they now offer 24p recording and wondered if the cameras would work well for 3D films like Jackass 3D, which used bulkier 3D-camera setups.
I later met with Jim Wickizer, marketing manager at Panasonic Solutions Company, who confirmed that the Panasonic just added 1080/24p production capabilities to the AK-HC1800, which delivers exceptional HD video with its 2/3-inch 2.2-megapixel 3-CCD camera. The company had two camera setups on the show floor. The AK-HC1800 has come a long way and was primarily used for high-end broadcast events that are moving towards capturing 3D content. But, with the 1080/24p recording capabilities, Wickizer says this camera is now ideal for shooting projects that want a film look, such as episodic TV production, and it’s ideal for working on location.
Wickizer also demonstrated Panasonic’s AV-HS450N multi-format switcher, which now offers 3D stereoscopic production capabilities. The company added a new 3D board and software that transformed the AV-HS450N HD/SD switcher into a powerful live 3D stereoscopic switcher. Wickizer noted that producers are becoming cost conscious and Panasonic is developing 3D cost-effective tools to help them get exceptional quality for less. The Panasonic booth also had several 3D production monitors to showcase a complete 3D solutions package for broadcasters. Wickizer added that Panasonic will be coming out with some new content-capturing solutions for NAB 2011, but he wouldn’t let those cats out of the bag (no matter how hard I tried to bribe him). I guess we’ll just have to wait a few months until NAB to see the goods.