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Technology News

Taking High-Definition Even Higher

cesWhile Sony has been heavily promoting its 4K projection technology in theaters, the consumer electronics industry is embracing the higher-resolution standard for home displays, starting with the “Ultra HD” (or UHD) brand from the Consumer Electronics Association. Technically, the resolution for UHDTV displays begins at 3840x2160, which offers four times the pixels as a normal HDTV’s 1920x1080. Many companies are prepping displays capable of 7680x4320, which essentially replicates the 4K resolution levels seen in more and more cinemas while providing 16 times the number of pixels as normal HDTV.

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Canon Digital Cameras Find a Home in Indie Film

canon c300 sho  jon3b6a5bHome, an ambitious low-budget independent film, was recently shot with Canon cameras and lenses to achieve big-screen cinematic quality. A tale of a mentally troubled young man seeking to live independently in New York, Home was captured in just 20 days with two EOS C300 PL digital cinema cameras and a CN-E30-300mm cine zoom lens from Canon. Before Filmmaker Jono Oliver and Cinematographer Sung Rae Cho (“Sho”) shot the project cinéma vérité style in Brooklyn and Manhattan, Oliver and Producer Daniela Barbosa knew the importance of choosing the right camera.

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TechnoPro’s coolux Media Systems Arrive in the Middle East

interactiveThe multi-award winning coolux Pandoras Box system is extending its market presence in the Middle East, thanks to the new distribution partnership of coolux Media Systems and TechnoPro llc, one of the Middle East’s leading companies in entertainment technology. At this year’s InfoComm MEA 2012 exhibition in Dubai, visitors and exhibitors were amazed to see the Pandoras Box’s advanced real-time interactivity and media compositing capabilities in action. Customers from the broadcast industry, digital signage sector, governmental institutions and other fields expressed an interest in updating their current media setups by integrating Pandoras Box systems into their existing installations.

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Syncing Audio for Music Videos

post_musicvideoediting_video screen on shootIt stands to reason that sound is arguably the single most-important element in a music video. After all, the whole reason for producing a video is to showcase a particular song — and, on the surface, this seems like a pretty simple task. You bring your artist into a recording studio to lay down the tracks and then shoot the visuals that were inspired by the song. But the music video process is actually more involved.

Clay Walker is a multi-platinum-selling country music artist who records for Asylum-Curb Records. His new album She Won’t Be Lonely Long features the song “Jesse James,” which tells the story of a good man who fantasizes about being Jesse James, the legendary criminal of the Old West. “It’s the story of a good guy [who’s] trying to do the right thing [and] who has this darker side that he wants to explore in the form of Wild West shoot-em-up and drink and carousing fantasies,” explains Cinematographer Paolo Cascio, who shot the song’s music video for Writer/Director Thadd Turner and Walker (the video’s co-director).

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“Mortal Kombat: Legacy” Premieres with over Five Million Views on Youtube

Warner Bros. Digital Distribution and Machinima.com announced the original digital media series “Mortal Kombat: Legacy” premiered to over five million views since its debut last Tuesday  making it one of the most watched films on YouTube over the past week.   The next episode is now available to view at http://www.youtube.com/watch?v=6s6UiEuCYXA&list=SL .  Directed by Kevin Tancharoen (“Fame”), and starring Michael Jai White (“The Dark Knight”) as Major Jackson ‘Jax’ Briggs, Jeri Ryan (“Star Trek: Voyager”) as Sonya Blade and Darren Shahlavi (“300”) as Kano, this series  produced by Warner Premiere takes gamers deep into the history of the warriors they know and revere.

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