For both domestic and international buyers, the registration for the 2014 NATPE Market and Conference is pacing well ahead of 2013 with double-digit growth, according to NATPE President/CEO Rod Perth. This year’s conference will take place on January 27–29 at the Fontainebleau Resort in Miami Beach, Fla., where 44 percent of the registered buyers represent 46 different countries. In addition, 28 station groups are participating with many taking advantage of NATPE’s Station Group Incentive Program, a concierge service offering a variety of packages for groups of different sizes.
As of December 10, there are 225 exhibitors, of which 34 are attending NATPE for the first time. The exhibitors hail from 23 different countries, including increased participation from the UK, France, Spain and Germany. And, for a second year in a row, representatives from every major Hollywood studio will attend the conference. “With this being my second year at NATPE, we’ve seen a lot of growth and development in key areas of our business that will continue to deliver on our mission to break down the traditional barriers within our industry, and create an environment where deals get done across every platform,” says Perth. “With January just a few weeks away, we’re optimistic about the upcoming market and conference. Certainly many of the people I’ve spoken with who are attending this year, old faces and new, from all areas of the content business, seem to have our contagious sense of ‘I have to be there!’”
Perth announces that the conference lineup of content, advertising and technology leaders will be participating in a dynamic series of one-on-one conversations, panels and presentations. The theme for 2014 is “No Barriers. New Business,” which reflects NATPE’s commitment to creating a world-class market for the linear and digital content communities as well as for advertisers and brands. One highlight will be a presentation of findings from a two-part independent research study commissioned by NATPE and the Consumer Electronics Association that will explore how and why consumers use second-screen devices to engage with video content. The findings are being presented in a co-branded research report, and the first part will be presented at the 2014 International Consumer Electronics Show (CES) in January, where the focus will be primarily on technology, devices and the user experience. The second part presented at NATPE will consist of qualitative research based on interviews with TV program producers and showrunners who examine how second screen affects the way they develop content and incorporate it into their programs. As part of its expanding partnership with CEA, NATPE will also feature a prominent display of 2014 CES Innovations Design and Engineering Awards honorees.
NATPE 2014 conference sessions are structured similarly to last year’s but new tracks have been added to the mix. “The Storytellers Who Have Shaped Pop Culture” track features Oscar- and Emmy-winning Writer/Director/Producer James L. Brooks in a conversation with Phil Rosenthal (“Everybody Loves Raymond”), Andy Cohen (“Watch What Happens Live!”), Marta Kauffman (“Friends”), Terence Winter (“Boardwalk Empire”) and Morgan Spurlock (One Direction: This Is Us). The “Speakers in the Game Changers” track includes Alex Carloss (YouTube), Fred Graver (Twitter Media), Jim Packer (Lionsgate), Babs Rangaiah (Unilever) and Valari Dobson Staab (NBCUniversal).
Also new to NATPE is the “Platforms Accelerated” track, which features Dana Brunetti (Trigger Street Productions), Alex Moulle-Berteaux (Aereo), David Poltrack (CBS Corp.), Wayne Scholes (Red Touch Media), Frank Sinton (Beachfront Media), Sima Sistani (Yahoo!) and Anthony Wood (Roku, Inc.). Another new track is “Access to Insight: 30 Minutes at C-Level,” which is a series of closed-door sessions featuring a variety of “master classes” with media industry executives and creators. This will offer unique conversations regarding current business models, strategies and best practices, as well as presentations by Mark Crumpacker (Chipotle), David McKillop (A&E), Howard T. Owens (National Geographic Channel), Tony Pace (Subway), Tim Spengler (Clear Channel Media) and several other industry leaders.
The “Masters of Marketing” track features Andy Donkin (Amazon.com), Joseph Feczko (Macy’s), Rob De Feo (Expedia, Inc.), David Levy (Turner Broadcasting) and Bryan Thoensen (Hulu), while the lineup for “Global Navigators” includes Emilio Azcarraga Jean (Televisa Internacional), Alberto Ciurana (Univision), Mike Beale (ITV Studios), Andy Kaplan (Sony Pictures Television) and Andrew Zein (Warner Bros. International Television Production). To view the complete schedule for NATPE 2014, visit www.natpe.com.