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25 and Still Going Strong
As you've probably heard, this year marks P3 Updates 25th year in business. Our August issue was dedicated to this milestone. In this blog, I want to share with you my Publishers Letter (below) from that issue just in case you didn't get your copy. Let me know what you think.
A long time ago in Hollywood, most productions took place on studio lots. As filmmaking grew in the late ’70s and early ’80s, productions took to the streets of Los Angeles, and an Advisory Committee made up of film and television producers, major studio executives and other industry leaders from key Hollywood companies was created to advise Los Angeles Mayor Tom Bradley. Held at the Sportsman’s Lodge in Studio City, one of the Committee’s monthly meetings sparked a suggestion for an informational communication tool that would address Los Angeles filming issues. I took that idea and ran with it, and in the summer of 1986 I published the first issue of Location Manager Update.
As film commissioners surfaced to promote their regions, they looked to our widely read publication as a vehicle to reach the Hollywood production community. In 1987, the magazine was renamed Location Update until 2001 when it became Production Update. This change was a direct result of our growing readership that included international communities, producers, directors and other filmmakers wanting to know more about technological advances in the industry. Eventually we became P3 Update (P3) to help better identify us as we moved into coverage of preproduction, production and postproduction.
The last 25 years have been an amazing journey as the pages of P3 continued to address global filmmaking. The core of the magazine’s success has been our dedicated and expanding readership; our partners (including many advertisers and sponsors that grace the pages of P3); and the writers, photographers and staff that have contributed to P3’s long-standing mission to educate and update content creators and visionaries on the next generation of production tools and location information to help them to tell their stories.
As P3’s founder and publisher, I have experienced a miraculous journey. I’ve been fortunate to travel to disparate parts of the world to visit production communities and meet many leading government officials, including mayors, governors, prime ministers and even a president. I’ve also developed wonderful relationships with the world’s leading filmmakers and manufacturers while communicating information about the evolving technology used to capture content.
Currently, Hollywood and the publishing industry are both experiencing a transformation. The ways of “Old Hollywood” are now a thing of the past as the Internet and new technology change the way consumers experience entertainment. Tablets are taking off and soon any and all information will be made instantly available to consumers, and, at P3, we realize that we need to continually give production updates to our readers. We now provide content in print as well as through our digital edition (a replica of our print edition) via our website, social networking, ENewsletters and emails. If you’re not already part of our P3 Community, we hope that you’ll choose to stay updated like many Hollywood professionals by revisiting our website daily at www.p3update.com.
Thank you for allowing me to be part of your lives during the last 25 years. The P3 staff and I look forward to continuing to bring you informative production updates on the entertainment industry.