News & Press Releases
Avid and Adobe Collaborate on Integration with Shared Storage to Enhance Openness, Flexibility, and EfficiencyTOP STORIES
James ThompsonSaturday, 22 September 2012 06:00
The 2012 Cine Gear Expo created the perfect setting to showcase the newest tech tools that are changing the way film and television content is captured. Industry leaders lent their voices and equipment manufacturers paraded their wares at Paramount Studios in Hollywood to provide a complete education on the current state of the industry.Tuesday, 08 May 2012 13:11
If you haven't already done so, be sure to check out the April issue of P3 Update.
The Hunger Games is making quite a stir at the box office — it’s currently the top-grossing film of the year, taking in over $250 million in just 10 days. The popular film was a winning collaboration for Filmmaker Gary Ross and Cinematographer Tom Stern, ASC, AFC who both decided to shoot this futuristic story on film stock rather than with the many digital cameras now available. The April issue of P3 Update has the inside scoop on the making of The Hunger Games as we talk with Stern about his tricks of the trade and the challenges of lighting and shooting an action-based story on location in North Carolina.
We also focus on future with “From 3D to 5D Production of Live Sports in the U.S.,” which explores how 3D technology is creating better ways to capture live-broadcast footage that can be viewed anywhere. New technology incorporates 2D and 3D rigs so camera operators can still do what they do best — shooting great live-sports action — while productions save valuable space in live-event arenas. And the Cameron/Pace Group’s “Shadow D” rig is reshaping how live 3D content is captured.
P3 sits down with acclaimed Filmmaker Martin Scorsese to get his take on shooting Hugo, his very first 3D film. Scorsese takes us back to the beginning of moviemaking as he recounts the experience. We also go on location to the U.S. Virgin Islands to see the advantages that are available to filmmakers looking to shoot in the Caribbean. Many films have been shot on the lush islands of St. Thomas, St. John and St. Croix, and now the advent of DSLR technology has local USVI filmmakers stepping up to create their own content. The U.S. Virgin Islands have a strong infrastructure and support system to tackle any size production, and they welcome the opportunity to help you to tell your story.
Our April issue also included a spotlight on the Midwest Region of the U.S. The states of Illinois, Indiana, Kansas and Missouri all offer professional local talent and other key advantages for visiting productions. And be sure to read this month’s Test Drive on third-party plugins and our Post Q&A with Technicolor Senior Digital Colorist Dave Cole, who discusses color correcting in a digital workflow environment.
I do hope you enjoy our April issue.Monday, 12 March 2012 20:55
At this year’s Sundance Film Festival, I had an unexpected encounter with the representatives from Timberland, one of my favorite brands. While they had a room filled with their new clothing line, their conversation was all about saving the planet. As soon as I walked through the door, a sales rep asked me to make a pledge about making an environmental impact, while an energized spokesperson proclaimed Timberland as a very socially responsible company with the credo: “Every little bit makes a difference.” I immediately thought "Wow!” and proceeded to do my part. For every pledge Timberline received at Sundance 2012, the company planted a tree — and the world can be a much better place if we all pitch in.
P3 Update’s recent decision to go completely digital certainly supports this endeavor. In fact, since you’re reading this right now, you’re already aware of the advantages of accessing data on your computer, tablet, iPad, iPhone, iPod Touch, BlackBerry or Android mobile devices. There’s really no need to destroy trees — we no longer need to print over 30,000 copies and mail them all over the world. And I’m sure you’ll agree that not only is digital data easy to read, it’s a new form of business communication and social interaction. For instance, if you like a product or service in this issue and want to learn more about it, just click on it and you’ll go directly to the manufacturer or service company Website where you will find out everything you need to know about their offerings. This protocol is the way of the future and the future is now.
This has been an important transition for P3 Update, and we are thrilled to get this first fully digital issue to our readers — and what an issue it is. In the February 2012 issue, you’ll find stories on 3D production and postproduction, including a look at the Cameron/Pace Group’s latest 3D effort, Director Wim Wenders’ take on his first 3D film Pina, and an understanding of the 3D process by Stereographer and 3D Artist Brian Gardner, an architect behind the art of stereoscopy. Spotlights in this issue include Western Canada and San Diego, Calif. as well as Cinematographer Jerzy Zielinski, ASC who discusses his latest film Private Peaceful. Also, be sure to read up on the filmmakers and service companies that recently ventured to Park City, Utah for the 2012 Sundance and Slamdance film festivals.
I really hope you enjoy reading this new digital issue of P3 Update. Please email it to your friends or let them know about it through social networks. You can invite them to join the P3 Update community and subscribe to the magazine for free at www.p3update.com.Saturday, 25 February 2012 06:00
In the snowy, picturesque city of Park City, Utah, filmmakers and others interested in supporting the storytelling process gathered to listen, learn and participate in seminars, sessions and other industry events offered at Sundance 2012. Here’s a recap of the event’s sessions and support services.Thursday, 02 February 2012 06:00
What started as a small gathering of filmmakers upset that their work was rejected by Sundance some 18 years ago, the fledging sister event known as the Slamdance Film Festival has since come into its own. Pioneer Peter Baxter, one of the yearly Festival’s four founding fathers, says that Slamdance was made successful by the inspiring filmmakers that keep coming back year after year. “Without these filmmakers coming back each year to help program the festival, there wouldn’t be Slamdance,” says Baxter.Wednesday, 11 January 2012 23:35
As we enter a new year, there’s a lot to be thankful for and new beginnings to look forward to. At P3 Update, we’re thankful for all of the wonderful times and the great people we’ve had the good fortune to work with over the last 25 years. We’ve been blessed with the opportunity to provide our readers with resourceful industry content through our print publication that has helped to shape the production community.
For 2012, we plan to join the movement to save the environment and make a solid effort to go green. And, after careful consideration, we’ve made the decision to discontinue P3 Update’s print issue. At the Consumer Electronics Show in January 2011, as more than 100 new tablets were introduced, we realized that change was inevitable when we saw how wonderful P3 Update looked on a tablet and how easy it was to navigate and read. I recently presented our idea for change to readers at several events. While initial reactions were “Oh no, we love getting our print edition each month,” our readers soon realized that they can read P3 on their computers, tablets or cell phones just as easily — and all agreed that we need to take responsibility for our planet. We now see that going all digital opens up a whole new world of opportunities. While P3 was once strictly a Hollywood book, we now have readers from various parts of the world, including places as far away as India, Greece and Turkey.
So as we do our part to save trees, we hope that you’ll stay connected with us by visiting our website at P3update.com and signing up for our digital editions, e-newsletters and social sites to remain a part of the P3 Update community. In 2012, not only will we continue to bring you compelling content, updates and industry profiles in preproduction, production and postproduction along with film commission and technology news and information, we’ll bring you more of these things more often. And all of the tools available online will help us to easily get this information to you to keep you updated about your industry.
Thanks for being a part of the P3 Update community and we look forward to staying connected with you in 2012.Tuesday, 31 January 2012 06:00
Film, television and commercial production professionals working in California often boast about the superb quality of the state’s crewmembers. The location professionals that play a vital role in finding, securing and overseeing production locales and the public employees who streamline the production process were recently honored atthe 17th Annual California On Location Awards (COLA) ceremony.Friday, 14 October 2011 12:56
As Canon DSLR cameras become more popular in Hollywood’s entertainment industry, Canon U.S.A. has just announced the opening of a new support center to better serve its film and television production clients. The Canon Hollywood Professional Technology and Support Center, located at the historic Sunset Gower Studio lot on 6060 Sunset Boulevard in Los Angeles, will provide a local site to foster support, research, service and training for camera owners/shooters and others interested in using Canon cameras.Published in Studios & StagesTagged underTuesday, 11 October 2011 17:46
Production crews working in Southern California — specifically in the Los Angeles region — are staying busy as on-location production increases in 2011. FilmL.A., the not-for-profit community-benefit organization that coordinates permits for shoots in L.A., announced that filming in Los Angeles County has increased by 15.4 percent in the third quarter of 2011 when compared to the same period in 2010. The quarter was marked by a welcome surge in on-location shoots for feature films and an anticipated decrease in the production of TV dramas.Published in LocationsTagged underMonday, 29 August 2011 19:15
More films are currently being made in Louisiana than Los Angeles. As these productions venture out of California, many are chasing the tax incentives offered by the state of Louisiana. According to a recent Fox 8 news report, Louisiana ranks third behind New York and California in total production activity, and more movies were shot in Louisiana than in Los Angeles in 2010. It was also reported that 80 percent of Louisiana’s below-the-line crews are comprised of local workers.Published in LocationsTagged under